Hello Network Marketing Professionals,
My staff have asked me to post a blog about the Inviting Formula, which I created and perfected many years ago. Recently, we have heard from people who say that they used every step of the Inviting Formula and it didn’t work. That’s the point I want to cover.
If you use every step of the Inviting Formula completely and correctly then it will work and it does work. But you have to remember that when correctly used, the Inviting Formula is working for you.
For example, let’s take a look at the qualify step. (And there’s a lot more to this step than what I touch on here). In that step you are learning what the prospect needs and wants and does not need and want.
Not every single person you reach out to is qualified. You can’t lose sight of that. If they were all qualified, then I wouldn’t have put that step there, and network marketing would pretty much be a walk in the park!
Finding your prospect’s needs, wants, and don’t wants as it pertains to your business is critical. It is the qualify that determines whether or not they join the business. It is the qualify that determines whether or not they quit. And it is the qualify that determines if they are best as a customer, a true business builder or just passed over by you.
Step back for a moment and think about what it is you are trying to accomplish with each step of the Inviting Formula that I teach in Professional Inviter. And honestly you should do that every time you are getting ready to meet with a prospect. What is your goal? If you have taken any of my training courses, you already know the answer to that: Your primary goal is to make people’s lives better. Now you use the six steps of the Inviting Formula to help you achieve that.
Here are the four biggest mistakes that I see people make when using the Inviting Formula:
- They don’t use the Inviting Formula at all. (but they say they are)
- They don’t use the Inviting Formula in the correct sequence.
- They go through the six steps of the Inviting Formula too fast or too slow for that prospect.
- They don’t back up and redo a step when they see that the step they are now working on isn’t going so well.
- That’s a big thing, if you suddenly find that the prospect is not as responsive as he was on the previous step, then you have to go back to that previous step. He didn’t get all the way through it after all.
Let’s try to put this in as simple of a concept that I can find: I was walking down the street and it didn’t work. Do you know why it didn’t work? Because I failed to put one foot in front of the other in a rhythmic pattern and a forward motion like I had been taught. I altered the sequence and I rushed. The result: I stumbled and almost fell.
My point: The Inviting Formula is just like that. You must completely understand each and every step and how to use it correctly. If you don’t do that, it is just like failing to walk down the street . . . it isn’t going to work. You will stumble or fall.
Now here’s the other thing that really concerns me and I hear this far too often: “Oh yes, Tim. I got Pro Inviter and listened to it years ago. That was great stuff, you got anything new?”
Let me just say this. If you listened to Professional Inviter years ago and you really mastered those six steps of the Inviting Formula, and you are using those steps as naturally as you breathe air then you should have a hugely successful downline today and you should be enjoying the financial freedom that you hoped to achieve back then. But that’s not the case with a lot of people.
Instead the person listened to the lectures one time, put them on a shelf and there they sit collecting dust while the person struggles to get new recruits. I can’t stress this enough: use those lectures and the workbook. Listen to the lectures, set up your own “Buckshot” and drill like I drilled and do it until it never even enters your mind to do it any other way. Professional Inviter teaches you a skill you will use over and over and over.
If you don’t have a huge downline, or you’re not in the midst of successfully creating one then I can tell you that you are either not using the Inviting Formula or you are not using it correctly. The solution is to start using the Inviting Formula.
If you are using the Inviting Formula, and still not succeeding, and you think the Inviting Formula didn’t work, what do you do?
You pull out the lectures, listen to them again, review in your mind each step and find what you did wrong in that last interview. And then fix it. That’s right. Or you realize that the qualifying step really was done right and that person really wasn’t qualified and you passed them over correctly.
Now don’t think I’m being harsh or unkind. I’m not. I want you to succeed and the information I teach in Professional Inviter is your first route to success. So if you don’t already own Professional Inviter, here’s what I’m going to do. I have had the staff are run a special price on Professional Inviter this week. Why am I doing that? Because I want you to succeed — and that Inviting Formula is your best friend.
Wishing you nothing but success!