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How to Keep Believing in MLM

Posted in Uncategorized by Ron Kule.

Smoke & Mirrors?

How to keep believing in MLM is a problem for some people today. Good and bad news about the MLM industry inundates pages of the internet. However, like a desert mirage, the problem might not even exist other than smoke and mirrors.smokenmirrorschart

Uncertain people can easily be swayed away from good opportunities, if they do not take steps to gain the right know-how about what they are doing. There is no shortcut, no skipping of one’s homework or burning the midnight oil, when it comes to choosing the right opportunity for you.

Because the right company is an individual, personal decision, it is best made upon knowledge of enough of the right facts. There are several companies that have stood the test of time over the several decades of MLM’s existence. There are new start-ups all the time. Who do you choose?

MLM Leaders Believe…

Leaders in this business believe in the products they sell and the companies that stand behind them. Companies that use MLM, in turn, empower those who sell their products, establish their own businesses and sell their products, by ensuring they, and their related networking individuals, are well-compensated for their work. 

In fact, most MLM organizations provide a robust infrastructure and great training as well as impeccable rewards (Hello, free cars and trips!). — Judy Coughlin, founder and CMO of Chic CEO

Tim Sales, relates one experience he had with a woman who had trouble believing:

… At an in-home training I noticed one lady not focused on what I was talking about. On a break, I had a one-on-one with her and asked what she thought of the training.

“It’s great for those disciplined enough to follow it. I’m just not wired that way.”

I asked her to define “discipline,” so that I could understand where she was coming from.

Her answer – “I just don’t have it.”

She could not define discipline and that alone stuck her in a situation of not knowing what she believed. 

Universal Best Advice

Here’s what Tim Sales told her:

All discipline is, is making a decision to continue something until you get the results you desire. Just keep making that same decision to continue, again and again.

That woman went on to become incredibly successful in MLM.

How to Keep Believing in MLM?

mlm-leadersmlm-leadersmlm-leadersTo keep believing in MLM:

  1. Believe in yourself first.
  2. Choose and write down your personal goals.
  3. Decide on a product/opportunity that you like and can believe in.
  4. Decide to continue until you see the result that you want (goals attained).
  5. Write down planned steps of action to do weekly, and then do them.
  6. Don’t quit – keep working until you attain what you wanted.

The most outstanding leaders in the sector understand that sponsoring and recruiting is the elemental way to earn income, therefore they’ll spend 80 to ninety percent of their time sponsoring and prospecting. That’s the entire MLM financial model.Robert D. Strong, Internet Marketing Ninja


Patience, Prospecting & People in Network Marketing, Part Three

Posted in Network Marketing Basics, Presenting Your Business, Uncategorized by Ron Kule. | Leave a Comment

People, People, People!


No matter how you slice the pie of Life, people make the world go ’round! People, all seven billion of them on Earth, are unique. They come with their own hopes and dreams, and their own sets of wishes.

People react to living in different ways: some take on life enthusiastically, some cautiously. Some are apathetic and have given up winning, while others cry about their troubles. A minority few tell lies (covertly jealous of others’ successes) when they think they can no longer show their true intent toward others and still survive.

No doubt about it: people are fascinating! And patience, prospecting & people in network marketing — the three “P’s” — are key ingredients.

What Makes People Pop?

People are naturally curious. The environments in which they find themselves contain new things to delight their different senses. The common, touch-and-let-go method of learning is instinctive in people. The difference between humans and the animal kingdom is that people express, through language, their feelings about their experiences, in part to communicate their thoughts; in part to ensure the longevity of their personal survival.

People like to win but, at times, people experience losses. They discover that the product or company they were excited about, turned out to not be what was promised. They discover that others in a group will not help them, or that they are shunned by another for a petty reason.

People with losses turn away from better opportunities because of unfortunate decisions they made during the negative experience. They formulate ideas to prevent events from happening to them again. This decisive reaction prevents their ability to see how your new opportunity might be better, even beneficial, for them. In short, people can close the door of success by their thoughts, reactions and decisions alone.

On the other hand, not everyone chooses to be less enthusiastic or pro-survival. Winners, despite obstacles, maintain the winning attitudes of games, teamwork, and strong interest and go on to succeed. In network marketing, this is the prevailing attitude among its biggest leaders not only because, in some cases, they never relinquished it, but also because they bypassed their momentary feelings of loss. They simply decided to go out and act as if they were enthusiastic, soon discovering that they were once again feeling that way naturally.

Remember, the nature of people is to be curious, enthusiastic and inquisitive about new opportunities. The trick in prospecting is to catch them where they live now, and work them up to the winning attitudes that will spell success in network marketing.

How, then, do you talk to someone who failed at his last MLM venture? How do you get a person’s agreement, who just wants you to stop? How do you turn a conservative “looker” into an eager buyer?

The answer is: you talk with them, not at them. And you answer their questions.

No Fear Speaking bookJoe Yazbeck, author of No Fear Speaking, tells us what people have on their minds when approached by a speaker, or someone speaking to them about an opportunity:

… we crave the answers to three questions:

  1. Why should I listen to you? Have you done it… are you currently doing it?
  2. Can I do it, too, with my limitations and my weaknesses and my strengths?
  3. How do I get from where I am to where I want to be? Will it be worth it to me?

Questions are best answered by talking about things that people like long enough to get them talking to you. You then listen well to what they say, understanding what they really mean, and you let them know that you do understand.

If you found yourself on vacation, mid-stream on a fly-fishing afternoon, and you met someone, also fishing, you would talk about fishing or fish. If, while doing that, you discovered he generally talked about how bad things are “all over,” and that he’d rather be fishing than working anytime, you would notice this attitude and match it. Not at him, but with him:

“I just had to get away from the rat race back at the office,” he says, “Here, no one talks back at me.”

You say, “Don’t I know it! Nobody cared about me in my office… that’s why I fired them all and went out on my own!”

He sees and hears his mirror image in your tone and reply, which he can’t help but like. (Everyone likes to be right.)

“You went out on your own? When do you work now?”

“I’m working right now, even as I stand here fishing this stream… to hell with those others!” you say.

“Sounds interesting, tell me more… ”

flyfishing duoHe’s changed his attitude and demeanor and found something interesting about you because you were interested in him, and what interests him, and expressed that interest in a way he could recognize.

From that point, you talk about fishing as much as about your network marketing opportunity or products. You keep the balance up to sustain his interest. You stay interested in him and his needs and show him how you can help him achieve his goal, fly-fishing, with residual income from network marketing flowing into his account.

The way you talk to people, then, is:

  • you get curious about them,
  • find out what they like by matching how they approach life (their tone),
  • let them tell you about that while you listen well and with real curiosity,
  • you show them a way to achieve what they want faster or with like-minded people.

After all, you’re people, too. And isn’t the way I’ve suggested you talk with people the way you’d want someone to talk with you? Do you find that agreement on something also brings into play degrees of affinity? Having common understandings with people makes you feel they understand you; and that you can understand them.

The Three P’s Apply to Life

Patience, Prospecting & People in network marketing are not only the backbone of multi-level marketing, but also the entire human experience.

Very simply, people move product, product does not move people. So my focus is on people, helping to find a dream, find a reason why, find a vehicle. So if I’m good relating to people, developing a friendship that moves into an intimate relationship, then friends do what friends do, and it’s interactive distribution. – Brig Hart, explaining why his prospecting worked so well.

By far, the most important of the three P’s is the last: People.


Patience, Prospecting & People in Network Marketing, Part Two

Posted in Building a Downline, Prospecting, Recruiting by Ron Kule. | Leave a Comment

Prosperity could be called the 4th “P” of network marketing, but it is really the goal. The three “P’s” are what get you to arrive at the goal. Build within yourself a whole bunch of these “P’s” and you are going to arrive faster.

This is the second of a new series of three blog posts. This first one took up Patience. This one, the second, covers Prospecting.


Unlike traditional business models, the multi-level structure that feeds your account card income through earned commissions is non-existent within network marketing schemes. In this industry, unless you build it, it doesn’t exist.

Of course, nothing in network marketing is built without the help of others; the design of the activity is co-dependent. The work of finding potential team members is a constant must-do activity, because constant change is built into the DNA of people. Let’s face it: people come and go when it comes to work.prospecting

Our industry is all about sponsoring them faster than they quit. So you have to put them in faster than they get out. The dropouts put forth only a minor effort. Most people will talk to one or two people, and they’re not good at rejection. I call it the laziness, ignorance and fear factor.” – Brig Hart

Brig Hart is probably the top network marketing commissions earner on Earth with more than $100 Million dollars paid out to him. His statement does not mean he cares little for people and their welfare; rather, it means that Hart is willing to call it like he sees it. His advice has helped many thousands of other network marketers confront the nature of the beast.

Besides, one of the other success stories in network marketing, Tim Sales, includes his statement that he finds network marketing activity to be easy, but that may be because Sales used to defuse bombs underwater for the Navy!

With a little tweaking, I turned Hart’s three factors into four essential, business-building elements that can be used by anyone.


  • Laziness — Many people just want to “get by,” so it is important to identify these people when prospecting for new members for your team. Find like-minded people to work with you, not those who want to get by. 
  • Ignorance — People need to learn new things all the time. Once they do, they get smart pretty fast! Find people willing to learn, not the “know it all’s.” (People who “know it all” can’t be taught anything new.)
  • Fear — Lack of correct know-how breeds poor control and mistakes. A result of lack of knowledge is that people are afraid to extend themselves outside of their comfort zones. Yet, a little training goes a long way. Find people willing to work uncomfortable for a short time in order to get started while they train up so they can live in comfort for a lifetime.
  • Educate — Here is the remedy for laziness, ignorance and fear! Training in the right data about the successful actions yields visible results, brightens peoples’ hopes, and makes them confident enough to overcome their fears and ignorance. With education people can regain their natural willingness to work hard toward measurable success.

 Hart is not the only one who weighs in on the importance of prospecting.

“Without this essential process [of prospecting], you won’t have much of a network marketing business.” — Tim Sales.

Sales also recommends these five essentials for prospecting results:

  1. Generate genuine interest when helping others. Get to know people. Help them figure out what they need, want, and what they don’t want. Help them get what they want – it will come back to you. 
  2. Have a plan for your prospecting efforts. Write up a focused description of each potential public that might have a need for your product or business opportunity, and respond. Then write out a step-by-step plan for how you will find those people and what you will say to them.
  3. Practice correct training drills. Preparation breeds confidence and control. Drill among your friends or team members what you want to say to, or do with, your identified prospects. Practice until you are smooth and your sincerity communicates easily. 
  4. Develop a sense of humor and a big smile. The attitude on your tongue and the smile on your face will be seen and heard by hundreds of prospects. So, keep a smile on your face and a “I’m here to help” tone in your voice for quick and lasting results, despite the inevitable “not interested” rejections that will happen.
  5. Develop a great follow-up system for your prospects. You’ll be amazed how strong this extra bit of caring will help your prospecting! The prospect you targeted who said “no, thanks,” may know someone only too willing to say, “Yes!” Never burn your bridges behind you. Remember, life changes constantly, and the person who says no today, may need your help tomorrow.

# # # # #

The next blog in the three-part series covers the multi-faceted subject of PEOPLE – the third “P” of network marketing.

Patience, Prospecting & People in Network Marketing, Part One

Posted in Network Marketing Basics, Prospecting, Recruiting, Uncategorized by Ron Kule. | Leave a Comment

Prosperity could be called the 4th “P” of network marketing, but it is really a goal which means different things to different people.

The three “P’s” are what get you to arrive at the goal. Build within your organization a whole bunch of any one of these “P’s” and you’re going to arrive at prosperity faster.

This is the first of a new series of three blog posts. This one takes up Patience, while the next two cover Prospecting and People in depth.

Patience, a Virtue or Hindrance?

While network marketing requires active, not passive, participation from people, you must be willing to patiently put in the due diligence work necessary to find and train other willing people who would join your team. Done right, all on your team can benefit handsomely over time. But…

wile-e-coyote-roadrunner… is patience really a virtue when it comes to network marketing? Isn’t the early bird supposed to be the one who catches the worm? Isn’t the Roadrunner always supposed to beat Wile E. Coyote?

Most people NOT in network marketing right now would probably agree that the earlier you get into a new network marketing scheme the better your chance for success. Is that right, though? Maybe that’s just a fixed idea that is not based on fact.

For instance, Brig Hart joined Amway in 1978, 19 years after that company started in business. He built a team that produced more than $5.5 Billion in sales in a few short years. In one, 12-year run he earned over $100 Million dollars. 

 You can run across the finish line with 100 but you cannot carry three on your back.

Brig Hart, arguably the top network marketing commission-earner in the world. 

Hart makes a strong point there…. and not about dollars, but people. If you had to, you could carry one person on your back and take them away from danger. You might even be able to carry two people, but you cannot — no one can — carry three or more people on your back at one time. 

But you don’t have to carry people on your back in network marketing. Instead, you help them stand on their own and win.

The point is, in network marketing you bring people onto your team and you then teach them what to do successfully, how to make their own success. That doesn’t happen overnight and it doesn’t happen if you never get started or you never set the right example for others to emulate.

According to Webster’s New World Dictionary, Third College Edition, patience is “the will or ability to wait or endure without complaint.” (From Latin, ‘patientia.’) And patience also means “steadiness, endurance, or perseverance in the performance of a task.”

The Yield of Patience

Given the definitions and network marketing’s basic requisites, patience yields…

  • A successful downline organization built upon a lot of detailed work.
  • Financial rewards that kick in after the work is put in.
  • Rewards that are exponential once momentum kicks in, and the ride can be very sweet, indeed, when it hits!
  • Success dependent upon the success of many others.
  • Accelerated momentum and sustained growth.
  • A potential lifetime of residual income.

In other words, active, but patient, participation leads potentially to lifelong passive income. Patience, without a doubt, is a definite virtue in network marketing. In fact, patience is one of the three cornerstones of network marketing!

The other two are Prospecting and People, which we take up in the next two blog posts.



Eight Keys to a Bright Future in MLM – Part Eight

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

This is the last of the eight-part series on the eight keys of knowledge to a bright future in MLM. The final key is:

Key-to-SuccessKnow How to Train People

Training others entails taking the responsibility to guide the growth of another person – in this case, to help them build an MLM business.

But training also means “to subject to certain actions, exercises, etc., in order to bring to a desired condition…” which goal, of course, would be your trainee standing on his/her own two feet and hiring, training and apprenticing people on his/her team, too.

With regard to MLM, as with all training, study involves some theoretical suppositions, real data and understanding the dynamics of the process of applying that data to real-life situations.

Beyond that, there are administrative duties that require learning. Filling in enrollment forms, setting up bank accounts and working with one’s back-office pages, are but a few of these activities that support the building of a successful MLM business.

But there must also be the practical side of actions: learning how to interact with people, all kinds of people. Possibly more than any other industry, MLM is a people-reliant business. Your success is dependent upon your obtaining and management of the cooperation of many people. Success will come faster and sustain longer where training is a daily activity.

I believe great training is the key to success in this industry. 

– Tim Sales

Training does not look for a perfect system; rather, what is merely workable. Here are a few training steps you can learn to apply:

  • First, set up some basic rules to guide your training:
    • Decide what success means for you and set some goals. Know what you want to achieve.
    • Assign yourself a daily training schedule, perhaps 3-10 hours per week, part-time.
    • Take advantage of company training sessions and training materials, which may include brochures, manuals or recorded audio and video classes.
    • Participate in seminars that your company offers live or virtually via teleconferencing or video conferencing. Learn about the new products and the latest business success strategies.
  • Learn the notes before playing the melody. In other words, learn the definitions of key words related to the MLM activity one will engage in, before attempting too much else.

The first time you approach someone to present your products or opportunity, and they ask you a question that you cannot answer, expect to feel embarrassed and uncomfortable, and then to realize that you should have studied the actual definitions of basic terms related to your company.

When defining the basic words, it is best to make up sentences that include the use of the defined term in them. You want to invent enough sentences that your “light bulb” goes on in your head, and you realize that you do understand that word’s meaning and use.

Would you believe me if I told you that a single word, mis-understood, can throw off more team members faster than you can recruit new ones, because they will not be able to apply what they studied? Trust me, they will sooner or later fail and quit.  You will find yourself “baby-sitting” a downline that does not produce much, or your own failure, if you slide on this one point of training, and the following:

  • Decide what are the basic data that your downline people must know cold. Eschew the unimportant. Not all data are alike, or as important. Write the important ones down. Line them up into an easily learned sequence you can also teach to other people, and teach them to do the same.
  • Insist on basic-word study in all of your training.
  • Make selection of importances among data a basic requirement of training.
  • Present your products and/or opportunity to others as part of training – role play to help yourself and your team
  • get smooth with your presentations and inviting techniques. 
  • Reverse the roles in training. Have new guys practice and also coach anothers on the same presentation. Keep at this until all team members in the training feel they can do the drills better than when they started the training sessions. Continue training daily to get better.

Make sure drills are done on each task: lead generation, prospecting, inviting, handling objections – what to say, what to do – and how to present, including closing the sales and filling out the necessary forms. There are only a finite number of things to learn and do. Once mastered, the game is easier to play and win. The rewards are handsome.

  • Lastly, having gone through definition basics, selection of relative importance among data, and drilling, set a good example by apprenticing your new people. Take new team members out with you when you are working and have them watch you do it. Answer their questions, and then have them do the work in front of you. In this way, new people rapidly become “old hats” – trained and self-sufficient – and they earn money for you and them.

The training routine outlined above can be plugged into any company and system. In addition, First Class MLM Tools can supply training lineups, tips, advice, audio and video aids, books, Webinars, and more, to help you. Of course, we recommend what we offer!


The eight keys for a bright future in MLM give you a firm foundation upon which to build whatever business you want. As in most activities, DOING and APPLYING what you study are most important… and are what separates happy winners from sorry losers.

I hope you enjoyed the series. The next blog post will summarize the eight keys of knowledge for success.

Eight Keys to a Bright Future in MLM – Part Seven

Posted in Marketing, Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Knowing How to Do an Effective MLM Marketing Campaign — the 7th of the eight keys of knowledge for success in MLM — requires an understanding of marketing and the resources needed to fit your activities and plans for attaining your targeted goals.

No matter what your product is… your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives. — Robert G Allen, Entrepreneur, Author, and Motivational Speaker

Marketing, defined here as “dreaming up, packaging and moving a specific product to the marketplace in order to gain maximum exposure and exchange (sales) with its potential public,” is only one piece of the campaign activity puzzle. There are also promotion and dissemination.

Promotion is making your product known to a targeted public in a specific way that brings about sales of your product. Demand for the product, favorable word-of-mouth opinion, and sales that benefit both the selling company and the buying customer, is the intended result of promotion. Advertising is a part of promotion, for example.

But there is also dissemination. Dissemination is a broad outreach of your message through several media. Dissemination might be considered the first line of marketing, doable even before the final product is assembled and put on the market for purchase. This activity makes an unknown company or product known broadly. A good example would be a regular blog with a following.

By example, an MLM company making itself broadly known — that it exists, has a product and an opportunity — gets into the minds of potential customers and distributors from dissemination. That public, now aware of the company, can be surveyed for its specific “buttons” — what it likes, doesn’t like; how it prefers to be communicated to, etc. — and then promoted to about the specific product or opportunity, after which the actual product and opportunity are put up for sale and purchased by the public demand created by the three-part marketing campaign.

You don’t have to get it perfect, you just need to get it started. – Cowboy Joe Schroeder, Network Marketer & Internet Trainer 

Breaking down marketing activity to one person like yourself, here is what you can do:

  • Prepare beforehand a list of possible activities that you can do within each area of dissemination, marketing and promotion. Align these activities into an order of first-to-last to do; work out how you will do each, and then do them one after the other, non-stop, within your resource limits.
  • Let everyone and anyone know in any way possible that you are a network marketer and that you have products and opportunities that may benefit others – this is dissemination.

I do three things daily: I meet 10 people a day – that’s 3,650 new warm-market leads a year; I create a new piece of content every day – that’s 365 a year built onto my library, which I can use any time I want; I write to my email list almost every day with some content and an offer. – Diane Hochman, network entrepreneur

  • Study your specific product lineup and your financial opportunity plan and ensure that both are available for production and delivery as promised. 
  • Promote your opportunity and products to specifically targeted people, once you know their likes and dislikes, in a way that brings about a favorable opinion and encourages actual sales made in volume.
  • Never forget that network marketing is about people helping people, so expand your resource base with recruitment .

mlm people

Part Eight, the final blog post in this series, reveals the eighth key of knowledge: knowing how to train people to do MLM successfully.

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Eight Keys to a Bright Future in MLM – Part Six

Posted in Lead Generation, Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

How important is lead-generating activity for your MLM business future? Ask one of the most successful lead-generation leaders in the business, Ray Higdon, and this is what you’ll hear:

Ray HigdonLearning network marketing lead generation is powerful so you don’t have to start each blog post or video from scratch, you have a built in audience already, and you simply share with them. – Ray Higdon

The Sixth Key of Knowledge in MLM - Knowing How to Generate Leads.

Higdon actually divides lead generation into two activity camps: prospecting and marketing. Put another way, you can promote to people whom you meet in person at networking events and public meetings — known as PUSH Marketing; or you can use the digital avenues of communication available to all of us today — email, blogs, websites, and social media like FaceBook — known as PULL Marketing. 

Both PUSH and PULL are part of the new umbrella term, “Attraction Marketing,” meaning, in this sense, that you first have to attract attention from people to get any message across, let alone make sales.

PULL Marketing is the new vehicle, and, really, is the seventh key of knowledge; therefore, the subject of the next blog in this series.

PUSH Marketing

PUSH Marketing as lead generation could almost be called old-fashioned today, except that it continually works and should, therefore, never be abandoned.

Push Marketing means you push your message out in front of people who are not necessarily looking for any offer, or what you have to offer. This is what Madison Avenue advertising careers were built on.

Mad_Men_TV_Series“Mad Men” highlighted on the popular TV show were made or broken depending upon their career successes with media available to them in their time. When their targeted, albeit unsuspecting, public(s) read an ad in a publication or saw one on a billboard, TV monitor or theater screen, the messages had been pushed out in front of their eyeballs and ears. Those ads spoke whether the targets had expressed any interest or not; hence, the expression of “push.”

Also, ads were written to push surveyed “buttons” of the general public, once the psychologists discovered there were buttons to be pushed, which could make the public salivate for products. Today, that form of marketing and sales creation has evolved to what is known as “branding.” 

“Prospecting” in MLM meant (and still does mean) to go out and look for the gold — people who would join an organization and become leaders by building their own deep downlines that generate much income for them and their sponsors. Much like the old gold-mining prospectors searched for the Mother Lode, prospecting distributors risk their time and resources to find the best people. Today, this push-type of promotional activity is added to with digital marketing venues; yet, it remains the basic foundation of every MLM success story. There is just no substitute for direct outreaches to find leads with which to have belly-to-belly contact and conversation.

But a brief look at the “new kid on the block” — PULL Marketing — shows us the way of the future with lead generation and what it accomplishes: 

  • properly generated leads get added to your email list.
  • a built-up email list makes it a lot easier to provide value on a consistent basis.
  • provided value on a consistent basis makes prospects want to work with you, hire you as a coach or buy your products.

Again, PULL Marketing is covered more in depth in the next blog in this series of eight keys of knowledge for a bright future in MLM.

 What is a lead worth?

Tim SalesWhen I first came into the business, there was a person who answered my ad that I had been running for probably about six weeks. He was very successful already, and he was also very hesitant to join my business simply because he had a lot of opportunity cost. I didn’t push him, I didn’t coerce him, and I didn’t use any fancy, manipulative sales tactics… he saw the great opportunity and he got into the business. As a result, I made millions and millions of dollars because of his decision.

“And so to the question “What’s a lead worth?” I don’t know. I can’t quantitatively give you an answer to that because I’m still earning on that lead… but it’s already been millions and millions. – Tim Sales

Getting out and showing up where people gather for different events, people who network for different reasons, puts you in front of the active ones in society. There you will find the people who are still curious, still looking and asking about what are the new opportunities they might join. Failing that, not doing any PUSH marketing, people will not even know you exist.  

It is not always easy to get dressed up and get outside of your comfort zone, but it beats the hardship of poverty and being behind on the bills… and it’s just SMART to do, because a few years of effective lead generating can lead to a lifetime of stress-less living, which, of course, is the attraction of MLM.

The key of knowledge here is how to generate leads with active participation in prospecting and marketing, and putting the previous keys to good use. The seventh key, Knowing How to Do Marketing Campaigns, comes next. See you then!

Eight Keys to a Bright Future in MLM – Part Five

Posted in Network Marketing Basics, Presenting Your Business, Training Your Downline by Ron Kule. | Leave a Comment

If you want to succeed, take the advice of those who have been successful. – Tim Sales

The previous four keys of knowledge, knowing your company, products, the MLM industry, and how to invite people are all a prelude to having real communication with actual prospects.

The Fifth Key of Knowledge - Knowing How to Present Your Data and Opportunities.

How to Talk to Prospects

http://dinahsnow.com/2013/02/the-3-cs-of-client-attracting-communication/Every prospect is an individual; that’s the first thing to realize. Whether you present to one person or to a group, you must talk to individuals, because each person has different needs and wants. People have dreams; they care about their spouses and children and their well-being; they hope to influence their peers and associates for the better, to make a difference in their world, or, some of them, the whole world.

Open a conversation by getting a person willing to talk to you. Whatever opens the dialogue and keeps it going is valid communication. Then, have him tell you what he expects, what he wants to improve or avoid in life, what would make him happier or less fearful. 

Face your fears. That’s how you conquer them. Don’t dismiss them; face them. Say, ‘Here’s what I’m afraid of. I wonder what I could do to change that.’”Jim Rohn, MLM leader and motivational speaker

Presenting and Making Mistakes

There’s nothing more defeating… than blowing the presentation!  I’m sure every person has done this far more than they are comfortable admitting to. — Tim Sales

http://billcosby.com/If, at first, you blow out some presentations, realize that it is not the end of your world in MLM. You can always get up and try another presentation using one or more of the following tried-and-true methods:

  • Start by asking a cordial, unusual question of the prospect. Begin with the words “How do you _______?” which works well. For  example, “How do you like working with other people?” This gets the prospect looking at you and your conversation as something new or different, to see you and your opportunity in a new light. Because you asked and are listening, shows that you care.
  • Check what is real to the prospect. Let him tell you where he is at today: is he open or closed to new ideas? Doing well or doing poorly? Happy or sad? You ask so you can help him. Encourage him to tell you clearly what he wants or is looking for.
  • Ask him to clarify what he means, if you don’t fully understand at first. This engages him further into your conversation and reveals new data to you.
  • Now show him how your goals are in common with his… how helping others while getting helped for doing just that, works for you and can work for him.
  • Use examples, stories and illustrative tools that demonstrate MLM, your products and opportunity).
  • Point out that the added value of knowing more than others: that he would have something valuable to offer others.
  • Never push. Instead, simply explain how helping others find people, get connected, make transactions, ensure their customers get their products, ensure their customers are happy with the products and give their testimonials, makes a business opportunity that works.
  • Finally, be willing to let them go. If your opportunity is not right for them, there will be others it is right for.

Presenting to prospects is not hard with the right approach. Just be nice about it. LionsFamily-FriendsPeople like that, they respond to that. This fifth key of knowledge is invaluable and leads to success in MLM.

The sixth of the eight keys of knowledge is about developing leads. Visit us in the next blog post where we will take that up.

Eight Keys to a Bright Future in MLM – Part Four

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Going into building your own MLM business without personal preparation and know-how would not make you feel very confident. Until you possessed the knowledge that would help you succeed you could easily fail and quit.

There are eight keys of knowledge. In this article we cover the fourth key.

Once you know the company you represent (Key #1), the products they serve up (Key #2), and the benefits and news of the MLM industry (Key #3), you will have established a solid grounding for your personal confidence that you can convey to others. That’s how you become a leader who inspires others in the MLM industry.

Armed with the right set of keys, you are ready to begin reaching out to others to offer them your product and business opportunity… and unlock the doors to your and their success.

The Fourth Key of Knowledge - Knowing How to Invite People. 

This key has a sub-step:

Leads Generation

With your confidence and your decision firmly in place you start identifying people to talk and/or connect with. Part of this recruiting action is understanding your venues and the tools available for identifying prospective customers and business builders suitable for your business products and opportunity.

Here are five:

  1. Have an MLM leads-generation plan and goals. Set your targets in writing and work backwards from them what actions you will have to do to achieve them, step-by-step. This plan is then your guide to ensure that each day you do what are the next steps to make your target or goals a reality.
  2. Generate MLM leads with a personal website where people can in their own time find you, learn about you and your values and expertise that they may find could help them. Don’t “sell” here. Use your web site more like the old school presentation known as “Show and Tell.”
  3. Use an auto responder to acknowledge your MLM leads. Offer a “free report or newsletter” on your web landing page.. In return for your valuable information sent automatically at regular intervals, your prospects allow you to communicate to them by email. Staying in touch with people this way gives you extra opportunities to bring them data that at some point in time just might be what they are looking for, and then they will reach for your opportunities. In the very least, they may pass along your data to a friend who is a better prospect for you.
  4. Write blog posts to generate MLM leads. Blog writing can build not only a presence online, but also a loyal following, a dedicated audience. The trick is to keep your posts interesting and practical. Your prospects have their own needs, and your words should help them live their lives or do their work better and easier in different ways. They will looks at your posts as valuable as a result, and you will find more readers joining your list. And don’t forget to offer your blogs to e-zines and newsletters to widen your sphere of influence.
  5. Learn to Squidoo for MLM leads. Have  some fun interacting online and maybe even make some money, too, while letting people know about you. People here are looking and active.

Be patient and persistent. Also, talk to people you meet everywhere you go. Keep it cordial and brief. You never know who you meet will be looking for the right opportunity, who is open. You never know which lead will become a major booster for your downline. Remember, too, they don’t know either, so be prepared to help them learn.

If you keep working to get more leads, you will see the flow expand. Master the five lead-generating venues above one at a time. See results come in with one and nurture it. Add another and repeat. Keep going — your business will grow steadily.

Remember: there are two markets of people: people you know (the “warm” market) and people who are strangers (the “cold” market). While the approach to either is slightly different, each is simple enough to learn, practice and master so that you can have plenty of leads to comfortably approach.

The fourth key of knowledge lets you communicate with people by first finding them. The fifth key, taken up in my next blog article, Knowing How to Present Your Products and Opportunitiesis all about what to say and how to say it. See you there! 


Eight Keys to a Bright Future in MLM – Part Three

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Knowledge (defined as certainty, not facts) enables you to take responsibility to execute and control actions toward intended destinies. In other words, by analogy, without having knowledge, taking responsibility or managing control you cannot keep a business vehicle on the proper side of the road to arrive safely at your intended destination.

Did you know that lack of information is the number one barrier to wealth? — Robert Kiyosaki, author of Rich Dad Poor Dad

The first two blogs of our series on the eight keys of knowledge basic focused on knowing your company (Key #1) and knowing your product(s) (Key #2).

Key #3 is knowing the Multi-Level Marketing (a.k.a., Direct Selling or Network Marketing) industry.

People really want to find out more about MLM; people are reaching out for opportunities today. 

Ted NuytenThe story of Ted Nuyten brings to light both the importance of this third key to knowledge, knowing the industry, and the fact that people are reaching for information about MLM more than ever before.

Nuyten is Dutch. He and his wife share a proven, global track record of corporate, MLM and internet marketing successes from the Netherlands. 

His first contact with the industry came in 1993: 

A woman I did not know found my name and telephone number in a sports magazine. At the time, I had a sports company and had advertised in the magazine. She asked me if I was interested in taking a look at a new business model.

In less than a day, he and his wife became distributors…

You soon notice that the team process is about more than simply signing people up yourself.

While Nuyten signed up 20 people right away, resulting in a team of a few hundred distributors, changes within his first company led to a few ups and downs. As a result, he refocused and went back to work in sales with IBM and Dell. 

In 2008, he and his wife were approached about a new MLM opportunity, which they liked. While helping his wife build up her new home-based business, Nuyten continued to work in the corporate world. There, sales colleagues kept asking if MLM really worked as a way to earn more income.

To answer them, Nuyten posted on his website a small list of top earners at a number of MLM companies. Not only did his colleagues see that MLM actually worked, his website hits boomed.Visitors-2009---2013

Within just a few weeks, I was receiving traffic from across the world. I had discovered a niche without actually looking for one — concentrating on Direct Selling facts and figures. I then decided to expand my website which today attracts 4 million+ visitors annually from 150+ countries.

Today, Ted Nuyten wears the title of “Score Keeper For The Direct Selling Industry” with pride. His site is a valuable source for understanding the MLM industry’s place in the annals of history for the business world internationally. And a good place to gain understanding of the industry today, the third key of knowledge you want to have on your key ring for success.

Next in this series we focus on the fourth key: how to invite people to your company and opportunity. 





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