Knowing How to Do an Effective MLM Marketing Campaign — the 7th of the eight keys of knowledge for success in MLM — requires an understanding of marketing and the resources needed to fit your activities and plans for attaining your targeted goals.
No matter what your product is… your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives. — Robert G Allen, Entrepreneur, Author, and Motivational Speaker
Marketing, defined here as “dreaming up, packaging and moving a specific product to the marketplace in order to gain maximum exposure and exchange (sales) with its potential public,” is only one piece of the campaign activity puzzle. There are also promotion and dissemination.
Promotion is making your product known to a targeted public in a specific way that brings about sales of your product. Demand for the product, favorable word-of-mouth opinion, and sales that benefit both the selling company and the buying customer, is the intended result of promotion. Advertising is a part of promotion, for example.
But there is also dissemination. Dissemination is a broad outreach of your message through several media. Dissemination might be considered the first line of marketing, doable even before the final product is assembled and put on the market for purchase. This activity makes an unknown company or product known broadly. A good example would be a regular blog with a following.
By example, an MLM company making itself broadly known — that it exists, has a product and an opportunity — gets into the minds of potential customers and distributors from dissemination. That public, now aware of the company, can be surveyed for its specific “buttons” — what it likes, doesn’t like; how it prefers to be communicated to, etc. — and then promoted to about the specific product or opportunity, after which the actual product and opportunity are put up for sale and purchased by the public demand created by the three-part marketing campaign.
You don’t have to get it perfect, you just need to get it started. – Cowboy Joe Schroeder, Network Marketer & Internet Trainer
Breaking down marketing activity to one person like yourself, here is what you can do:
- Prepare beforehand a list of possible activities that you can do within each area of dissemination, marketing and promotion. Align these activities into an order of first-to-last to do; work out how you will do each, and then do them one after the other, non-stop, within your resource limits.
- Let everyone and anyone know in any way possible that you are a network marketer and that you have products and opportunities that may benefit others – this is dissemination.
I do three things daily: I meet 10 people a day – that’s 3,650 new warm-market leads a year; I create a new piece of content every day – that’s 365 a year built onto my library, which I can use any time I want; I write to my email list almost every day with some content and an offer. – Diane Hochman, network entrepreneur
- Study your specific product lineup and your financial opportunity plan and ensure that both are available for production and delivery as promised.
- Promote your opportunity and products to specifically targeted people, once you know their likes and dislikes, in a way that brings about a favorable opinion and encourages actual sales made in volume.
- Never forget that network marketing is about people helping people, so expand your resource base with recruitment .
Part Eight, the final blog post in this series, reveals the eighth key of knowledge: knowing how to train people to do MLM successfully.