“Don’t wish it was easier, wish you were better. Don’t wish for less problems wish for more skills. Don’t wish for less challenge, wish for more wisdom.”
– Jim Rohn, motivational speaker, network marketer
Tim Sales earned his fortune in network marketing after spending years in a military career that saw him defusing bombs every day. After his military experience, MLM seemed tame to Sales, and he has said so publicly.
Being the kind of guy that he is, Tim Sales listened to Rohn’s words and took them to heart not only for himself, but also for others he knew would follow in his footsteps. Among his many MLM tools made available through the company he founded for that purpose are tools which make prospecting better and easier.
Sales’ approach comes from his military background and training. His approach takes the clutter out of common contacts, marketing activities, websites, resources and training materials and organizes them into a pattern that seamlessly helps the trained network marketer grow network businesses through their mobile devices.
Mobile Is King
The importance of having an online presence, and of being able to work with the numbers and do prospecting for new leads for customers and for new business associates is paramount.
According to recent surveys, 53.6% of all online purchases are made through a mobile device today. Putting your business alongside this consumer public puts it on the front lines of marketing activity and in a better position to find lead prospects already warmed to your opportunity.
Beyond device contact, however, remains the perennial need to connect on a personal level with targeted warm leads, and to convert them from interested bystander to hot prospect status. A constant flow of people reaching for your products or opportunity is the current demand for success in MLM.
In other words, the need to know and do Public Relations and Sales is omnipresent even in today’s digital era of network marketing. The marketing numbers don’t lie:
73% of potential purchasers love a product brand because of its customer service reputation.
“Treat your customers like they own you. Because they do.” – Mark Cuban
And Cuban is right about that. Further market research reveals more of the picture:
- A website’s visual design carries weight with 46% of consumers looking to make purchases, while colors increase brand awareness for 80% of those people viewing websites in search of products.
- Fully two-thirds of consumers prefer to read article and blogs over advertisements and, of these, the same percentage respond well to brands after reading web content about them that they like on Twitter.
Still, it wasn’t the facts they learned from those articles and tweets that caused consumers to make purchases, it was the emotional responses generated by the blog posts.
“People don’t buy for logical reasons. They buy for emotional reasons,” – Zig Ziglar
A telling, current statistic explains how right Ziglar really was and how germane his viewpoint remains today: a whopping 89% of buyers will halt purchases from a company after having one bad, customer experience.
How This Relates to MLM and You
Lack of online presence today practically defeats your prospecting, because the same public making online purchases is most apt to respond to an income opportunity — the younger, business-oriented generation. You have to command their attention with color and other visual aids to state your story and generate reaches for your opportunity. And then you have to be prepared to field the reaches and communicate along the lines of sales interactions that can not only lead to purchases, but also deliver a customer service experience that captures brand loyalty.
Tim Sales’ approach to the problems of network marketing today simplifies and coordinates activities to allow for more prospect/associate interactions. He has gathered the current numbers and information that identify potential consumers’ or associates’ needs and wants — a powerful combination for competitive prospecting and upsurging sales, either of which will make you as a network marketer happy.
Emulating what tools Tim Sales uses for his network marketing business would seem the way to play the numbers for a big win.
And, as we all know, in MLM happiness usually becomes a richly rewarding experience that makes dream lifestyles a reality.