Part One of an Eight-part Series
Did You Know…
- Over 70,000,000 people are aware of MLM today.
- 70 percent of people in the USA have purchased MLM products.
- 91 percent of people in the industry have at least earned or exceeded their expectations of MLM.
- $109 BILLION dollars of revenue are generated annually by MLM companies.
If you want a bright future in this industry, take the advice of those who have been successful in it. It doesn’t get better than Tim Sales on that point! He is a renowned MLM ambassador with a track record spanning 25 years, who has earned tens of millions of dollars in MLM, helped more than 500,000 people, given over 15,000 talks at industry events, and consulted 100′s of MLM companies. Tim has often cited three immutable facts of the network marketing business:
- “Network Marketing is the most logical business in the world.”
- “Companies don’t grow; people make companies grow.”
- “I haven’t seen anyone, in over 50 years of the MLM industry, who has succeeded without good, solid training behind them.”
Ah yes, training! “Well, what happens if I don’t get trained? Can’t I just wing it and learn as I go?” There must be truth in Tim’s words. Let’s look at it another way.
Don’t Go In Blindfolded
Imagine you’re wearing eight blindfolds. Some strangers put you in a vehicle you’ve never been in before. They start the engine, put it in gear, and tell you, “Drive!”
How do you feel? Out of control? Lost? Scared? Maybe hysterical? Should you go forward? Should you stop? Should you turn around and go back?
Who would you turn to next?
Now, let’s assume you made it to some unknown destination. Suddenly, someone in front of you, whom you don’t know, asks you, “Did you bring it?”
You’re at the front door of your future and you don’t know what he’s talking about. Do you stammer, feel lost, feel like fleeing? Are you frightened?
Still blindfolded, at a loss for words, someone else hands you an object and says, “Here it is. Give them this.” It feels like a key, but you wonder what to do with it? How to use it, and for what?
You’re told, “Just tell them to follow you… you know the way.” But you don’t.
You know nothing more… what would you do? Would you do this to someone else? Could you teach someone else to do what you are being put through? Would you ever want to?
Of course not!
Trying to build an MLM business blindfolded without any knowledge of what it is, how it works, what to do or say next is a disaster waiting to happen.
“OK, that makes sense but where do I start? What do I train on? What are the areas upon which I should focus?”
Eight Keys To Master
Fortunately, your MLM keys of knowledge ring only requires eight keys — eight areas of mastery — to unlock the gates that would prevent your predictable success.
Key of Knowledge Number One - Know Your Company
Your mother was right! There will never be a substitute for doing your homework. You have to do the due diligent work to select the right company for you, so the first thing you need to know about is your company.
Know who you are going to represent and their backgrounds. Know what the executive leaders stand for. What is their background? What products have they produced in the past? What are their statistics? What were their stated objectives then — did they achieve these?
Do their stated objectives today align with yours? What do they intend to build? Is it international? What is their product line? What are the facts about these products? How will they compensate you to start, and as you grow your business? What is their compensation plan? Is it easy to understand or easily explain and sell their products? What are the provable facts?
You don’t want to base your decision of who to work for on chance. Performance is what you will be rewarded for in MLM, so it only makes sense that you base your initial decisions about the company you will represent on their performance to date and their actual products, including their financials, right?
Know your company is your first key of knowledge.
This is the first in a series of eight “keys of knowledge” blogs. Each will divulge a different key of knowledge to master and send you off on a faster, more predictable pathway to expanded success.