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Eight Keys to a Bright Future in MLM – Part Six

Posted in Lead Generation, Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

How important is lead-generating activity for your MLM business future? Ask one of the most successful lead-generation leaders in the business, Ray Higdon, and this is what you’ll hear:

Ray HigdonLearning network marketing lead generation is powerful so you don’t have to start each blog post or video from scratch, you have a built in audience already, and you simply share with them. – Ray Higdon

The Sixth Key of Knowledge in MLM - Knowing How to Generate Leads.

Higdon actually divides lead generation into two activity camps: prospecting and marketing. Put another way, you can promote to people whom you meet in person at networking events and public meetings — known as PUSH Marketing; or you can use the digital avenues of communication available to all of us today — email, blogs, websites, and social media like FaceBook — known as PULL Marketing. 

Both PUSH and PULL are part of the new umbrella term, “Attraction Marketing,” meaning, in this sense, that you first have to attract attention from people to get any message across, let alone make sales.

PULL Marketing is the new vehicle, and, really, is the seventh key of knowledge; therefore, the subject of the next blog in this series.

PUSH Marketing

PUSH Marketing as lead generation could almost be called old-fashioned today, except that it continually works and should, therefore, never be abandoned.

Push Marketing means you push your message out in front of people who are not necessarily looking for any offer, or what you have to offer. This is what Madison Avenue advertising careers were built on.

Mad_Men_TV_Series“Mad Men” highlighted on the popular TV show were made or broken depending upon their career successes with media available to them in their time. When their targeted, albeit unsuspecting, public(s) read an ad in a publication or saw one on a billboard, TV monitor or theater screen, the messages had been pushed out in front of their eyeballs and ears. Those ads spoke whether the targets had expressed any interest or not; hence, the expression of “push.”

Also, ads were written to push surveyed “buttons” of the general public, once the psychologists discovered there were buttons to be pushed, which could make the public salivate for products. Today, that form of marketing and sales creation has evolved to what is known as “branding.” 

“Prospecting” in MLM meant (and still does mean) to go out and look for the gold — people who would join an organization and become leaders by building their own deep downlines that generate much income for them and their sponsors. Much like the old gold-mining prospectors searched for the Mother Lode, prospecting distributors risk their time and resources to find the best people. Today, this push-type of promotional activity is added to with digital marketing venues; yet, it remains the basic foundation of every MLM success story. There is just no substitute for direct outreaches to find leads with which to have belly-to-belly contact and conversation.

But a brief look at the “new kid on the block” — PULL Marketing — shows us the way of the future with lead generation and what it accomplishes: 

  • properly generated leads get added to your email list.
  • a built-up email list makes it a lot easier to provide value on a consistent basis.
  • provided value on a consistent basis makes prospects want to work with you, hire you as a coach or buy your products.

Again, PULL Marketing is covered more in depth in the next blog in this series of eight keys of knowledge for a bright future in MLM.

 What is a lead worth?

Tim SalesWhen I first came into the business, there was a person who answered my ad that I had been running for probably about six weeks. He was very successful already, and he was also very hesitant to join my business simply because he had a lot of opportunity cost. I didn’t push him, I didn’t coerce him, and I didn’t use any fancy, manipulative sales tactics… he saw the great opportunity and he got into the business. As a result, I made millions and millions of dollars because of his decision.

“And so to the question “What’s a lead worth?” I don’t know. I can’t quantitatively give you an answer to that because I’m still earning on that lead… but it’s already been millions and millions. – Tim Sales

Getting out and showing up where people gather for different events, people who network for different reasons, puts you in front of the active ones in society. There you will find the people who are still curious, still looking and asking about what are the new opportunities they might join. Failing that, not doing any PUSH marketing, people will not even know you exist.  

It is not always easy to get dressed up and get outside of your comfort zone, but it beats the hardship of poverty and being behind on the bills… and it’s just SMART to do, because a few years of effective lead generating can lead to a lifetime of stress-less living, which, of course, is the attraction of MLM.

The key of knowledge here is how to generate leads with active participation in prospecting and marketing, and putting the previous keys to good use. The seventh key, Knowing How to Do Marketing Campaigns, comes next. See you then!

Eight Keys to a Bright Future in MLM – Part Five

Posted in Network Marketing Basics, Presenting Your Business, Training Your Downline by Ron Kule. | Leave a Comment

If you want to succeed, take the advice of those who have been successful. – Tim Sales

The previous four keys of knowledge, knowing your company, products, the MLM industry, and how to invite people are all a prelude to having real communication with actual prospects.

The Fifth Key of Knowledge - Knowing How to Present Your Data and Opportunities.

How to Talk to Prospects

http://dinahsnow.com/2013/02/the-3-cs-of-client-attracting-communication/Every prospect is an individual; that’s the first thing to realize. Whether you present to one person or to a group, you must talk to individuals, because each person has different needs and wants. People have dreams; they care about their spouses and children and their well-being; they hope to influence their peers and associates for the better, to make a difference in their world, or, some of them, the whole world.

Open a conversation by getting a person willing to talk to you. Whatever opens the dialogue and keeps it going is valid communication. Then, have him tell you what he expects, what he wants to improve or avoid in life, what would make him happier or less fearful. 

Face your fears. That’s how you conquer them. Don’t dismiss them; face them. Say, ‘Here’s what I’m afraid of. I wonder what I could do to change that.’”Jim Rohn, MLM leader and motivational speaker

Presenting and Making Mistakes

There’s nothing more defeating… than blowing the presentation!  I’m sure every person has done this far more than they are comfortable admitting to. — Tim Sales

http://billcosby.com/If, at first, you blow out some presentations, realize that it is not the end of your world in MLM. You can always get up and try another presentation using one or more of the following tried-and-true methods:

  • Start by asking a cordial, unusual question of the prospect. Begin with the words “How do you _______?” which works well. For  example, “How do you like working with other people?” This gets the prospect looking at you and your conversation as something new or different, to see you and your opportunity in a new light. Because you asked and are listening, shows that you care.
  • Check what is real to the prospect. Let him tell you where he is at today: is he open or closed to new ideas? Doing well or doing poorly? Happy or sad? You ask so you can help him. Encourage him to tell you clearly what he wants or is looking for.
  • Ask him to clarify what he means, if you don’t fully understand at first. This engages him further into your conversation and reveals new data to you.
  • Now show him how your goals are in common with his… how helping others while getting helped for doing just that, works for you and can work for him.
  • Use examples, stories and illustrative tools that demonstrate MLM, your products and opportunity).
  • Point out that the added value of knowing more than others: that he would have something valuable to offer others.
  • Never push. Instead, simply explain how helping others find people, get connected, make transactions, ensure their customers get their products, ensure their customers are happy with the products and give their testimonials, makes a business opportunity that works.
  • Finally, be willing to let them go. If your opportunity is not right for them, there will be others it is right for.

Presenting to prospects is not hard with the right approach. Just be nice about it. LionsFamily-FriendsPeople like that, they respond to that. This fifth key of knowledge is invaluable and leads to success in MLM.

The sixth of the eight keys of knowledge is about developing leads. Visit us in the next blog post where we will take that up.

Eight Keys to a Bright Future in MLM – Part Four

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Going into building your own MLM business without personal preparation and know-how would not make you feel very confident. Until you possessed the knowledge that would help you succeed you could easily fail and quit.

There are eight keys of knowledge. In this article we cover the fourth key.

Once you know the company you represent (Key #1), the products they serve up (Key #2), and the benefits and news of the MLM industry (Key #3), you will have established a solid grounding for your personal confidence that you can convey to others. That’s how you become a leader who inspires others in the MLM industry.

Armed with the right set of keys, you are ready to begin reaching out to others to offer them your product and business opportunity… and unlock the doors to your and their success.

The Fourth Key of Knowledge - Knowing How to Invite People. 

This key has a sub-step:

Leads Generation

With your confidence and your decision firmly in place you start identifying people to talk and/or connect with. Part of this recruiting action is understanding your venues and the tools available for identifying prospective customers and business builders suitable for your business products and opportunity.

Here are five:

  1. Have an MLM leads-generation plan and goals. Set your targets in writing and work backwards from them what actions you will have to do to achieve them, step-by-step. This plan is then your guide to ensure that each day you do what are the next steps to make your target or goals a reality.
  2. Generate MLM leads with a personal website where people can in their own time find you, learn about you and your values and expertise that they may find could help them. Don’t “sell” here. Use your web site more like the old school presentation known as “Show and Tell.”
  3. Use an auto responder to acknowledge your MLM leads. Offer a “free report or newsletter” on your web landing page.. In return for your valuable information sent automatically at regular intervals, your prospects allow you to communicate to them by email. Staying in touch with people this way gives you extra opportunities to bring them data that at some point in time just might be what they are looking for, and then they will reach for your opportunities. In the very least, they may pass along your data to a friend who is a better prospect for you.
  4. Write blog posts to generate MLM leads. Blog writing can build not only a presence online, but also a loyal following, a dedicated audience. The trick is to keep your posts interesting and practical. Your prospects have their own needs, and your words should help them live their lives or do their work better and easier in different ways. They will looks at your posts as valuable as a result, and you will find more readers joining your list. And don’t forget to offer your blogs to e-zines and newsletters to widen your sphere of influence.
  5. Learn to Squidoo for MLM leads. Have  some fun interacting online and maybe even make some money, too, while letting people know about you. People here are looking and active.

Be patient and persistent. Also, talk to people you meet everywhere you go. Keep it cordial and brief. You never know who you meet will be looking for the right opportunity, who is open. You never know which lead will become a major booster for your downline. Remember, too, they don’t know either, so be prepared to help them learn.

If you keep working to get more leads, you will see the flow expand. Master the five lead-generating venues above one at a time. See results come in with one and nurture it. Add another and repeat. Keep going — your business will grow steadily.

Remember: there are two markets of people: people you know (the “warm” market) and people who are strangers (the “cold” market). While the approach to either is slightly different, each is simple enough to learn, practice and master so that you can have plenty of leads to comfortably approach.

The fourth key of knowledge lets you communicate with people by first finding them. The fifth key, taken up in my next blog article, Knowing How to Present Your Products and Opportunitiesis all about what to say and how to say it. See you there! 

 

Eight Keys to a Bright Future in MLM – Part Three

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Knowledge (defined as certainty, not facts) enables you to take responsibility to execute and control actions toward intended destinies. In other words, by analogy, without having knowledge, taking responsibility or managing control you cannot keep a business vehicle on the proper side of the road to arrive safely at your intended destination.

Did you know that lack of information is the number one barrier to wealth? — Robert Kiyosaki, author of Rich Dad Poor Dad

The first two blogs of our series on the eight keys of knowledge basic focused on knowing your company (Key #1) and knowing your product(s) (Key #2).

Key #3 is knowing the Multi-Level Marketing (a.k.a., Direct Selling or Network Marketing) industry.

People really want to find out more about MLM; people are reaching out for opportunities today. 

Ted NuytenThe story of Ted Nuyten brings to light both the importance of this third key to knowledge, knowing the industry, and the fact that people are reaching for information about MLM more than ever before.

Nuyten is Dutch. He and his wife share a proven, global track record of corporate, MLM and internet marketing successes from the Netherlands. 

His first contact with the industry came in 1993: 

A woman I did not know found my name and telephone number in a sports magazine. At the time, I had a sports company and had advertised in the magazine. She asked me if I was interested in taking a look at a new business model.

In less than a day, he and his wife became distributors…

You soon notice that the team process is about more than simply signing people up yourself.

While Nuyten signed up 20 people right away, resulting in a team of a few hundred distributors, changes within his first company led to a few ups and downs. As a result, he refocused and went back to work in sales with IBM and Dell. 

In 2008, he and his wife were approached about a new MLM opportunity, which they liked. While helping his wife build up her new home-based business, Nuyten continued to work in the corporate world. There, sales colleagues kept asking if MLM really worked as a way to earn more income.

To answer them, Nuyten posted on his website a small list of top earners at a number of MLM companies. Not only did his colleagues see that MLM actually worked, his website hits boomed.Visitors-2009---2013

Within just a few weeks, I was receiving traffic from across the world. I had discovered a niche without actually looking for one — concentrating on Direct Selling facts and figures. I then decided to expand my website which today attracts 4 million+ visitors annually from 150+ countries.

Today, Ted Nuyten wears the title of “Score Keeper For The Direct Selling Industry” with pride. His site is a valuable source for understanding the MLM industry’s place in the annals of history for the business world internationally. And a good place to gain understanding of the industry today, the third key of knowledge you want to have on your key ring for success.

Next in this series we focus on the fourth key: how to invite people to your company and opportunity. 

 

 

 

 

Eight Keys to a Bright Future in MLM, Part Two

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Key to SuccessIn the last blog post, we covered the first of the eight Keys of Knowledge: know your
company. Determining who the people are that run the company you wish to represent or select to represent to build your MLM business is important.

You need to know their track records in the industry – their motivations and goals and how well they accomplished them. What are their current plans and goals. You want to know how aligned your goals and your intentions are to theirs, because the greater the alignment, the more help and training will freely flow between you and them. 

In MLM, people – their intentions and capabilities – and your capacity to work with them, are the primary factors for success. Your certainty about eight specific areas, and how to apply data from them, helps you to take responsibility for your team and prevents you from going out of control.

If you don’t want to see your vehicle for success end up in a ditch, forlorn and forgotten, another casualty of failure, you must avoid the pitfalls of ignorance that will ruin your best intentions.

Knowledge & certainty in the eight key areas is your way out. If the first key is knowing your company, the second must be knowing your products.

The Second Key of Knowledge – Know Your Products

Research and learn your product data. Know in detail what your company offers. Find out how much quality is built into each product and why. What does it do for people? What does it cost? How does it compare with other products? What can people get by owning and using your products? Find out, and then decide if that is what you want to contribute to.

new-coke

“New” Coke was a major taste FAIL.

It would be a mistake to assume that everyone who will take a position in your downline understands exactly what a product actually is. Scores of examples of what results from making this assumption mark the mistakes of “Big Business” corporations that never understood what is a product.

So, let’s first define it.

According to Webster’s dictionary, a “product” is:

“something produced by nature or made by human industry or art; commercial products collectively, as of a certain kind or from a certain company; merchandise; result or outgrowth.” (From Latin pro, forward + ducere, to lead or draw.)”

But is that really an adequate definition for something that people will buy or can be made to buy? It appears only to be a definition of things that merely exist or are made. What could be added — must be added — is how something becomes valuable.

The added value of something is its exchange between two parties, a seller and a buyer. In other words, a product would have to be something not only produced, but also exchanged for something of value. The value must be mutual: the seller gets income, and the buyer gets something useful.

Knowing your MLM product details requires not only for you to find out what your products are – what exists, but also for you to understand what are their specific features — how they work, what they are made of, where they come from, what they do, and their qualities — well enough that they can be easily communicated to prospective customers and leaders who will pay to own them.

A valuable final exchange, completed, completes the definition of what a product really is. And the same criteria apply for a service.

“If someone is going down the wrong road, he doesn’t need motivation to speed him up, he needs education to turn him around.” — Jim Rohn, Network Marketer and inspirational speaker

Product knowledge is a key area of certainty upon which you must educate yourself because without your ability to explain in simple terms what your company offers in products and opportunity, your goals will remain far-off and unattainable. In MLM, reaching your goals always involves how well you train other people on whom your success depends. Their education begins with yours.

Prospect resistance is another factor that comes into play with products in any industry, but in MLM, handling a specific objection must be mastered; that is, false or erroneous data and misconceptions about the MLM industry. Despite the very provable facts outlined in the first part of this series, part of which are that the industry has been growing for over 50 years and upwards of 70 million people are involved in it, public opinion, here and there in individuals, still reflects fixed ideas and sensational headlines when making up its mind about MLM. 

bill gates

The third key of knowledge will prepare you with correct facts (knowledge) to remove this barrier from your prospects’ pathways. That is the subject of the third part of this blog series, so come back for Part 3 of Eight Keys to a Bright Future in MLM.

See you in the next blog post!

Eight Keys to a Bright Future in MLM

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Part One of an Eight-part Series

Did You Know…

  • Over 70,000,000 people are aware of MLM today.
  • 70 percent of people in the USA have purchased MLM products.
  • 91 percent of people in the industry have at least earned or exceeded their expectations of MLM.
  • $109 BILLION dollars of revenue are generated annually by MLM companies.

money pathwayIf you want a bright future in this industry, take the advice of those who have been successful in it. It doesn’t get better than Tim Sales on that point! He is a renowned MLM ambassador with a track record spanning 25 years, who has earned tens of millions of dollars in MLM, helped more than 500,000 people, given over 15,000 talks at industry events, and consulted 100′s of MLM companies. Tim has often cited three immutable facts of the network marketing business:

  1. “Network Marketing is the most logical business in the world.”
  2. “Companies don’t grow; people make companies grow.”
  3. “I haven’t seen anyone, in over 50 years of the MLM industry, who has succeeded without good, solid training behind them.”

Ah yes, training! “Well, what happens if I don’t get trained? Can’t I just wing it and learn as I go?” There must be truth in Tim’s words. Let’s look at it another way.

Don’t Go In Blindfolded

Imagine you’re wearing eight blindfolds. Some strangers put you in a vehicle you’ve never been in before. They start the engine, put it in gear, and tell you, “Drive!”

How do you feel? Out of control? Lost? Scared? Maybe hysterical? Should you go forward? Should you stop? Should you turn around and go back?

Who would you turn to next?

Now, let’s assume you made it to some unknown destination. Suddenly, someone in front of you, whom you don’t know, asks you, “Did you bring it?”

You’re at the front door of your future and you don’t know what he’s talking about. Do you stammer, feel lost, feel like fleeing? Are you frightened?

Still blindfolded, at a loss for words, someone else hands you an object and says, “Here it is. Give them this.” It feels like a key, but you wonder what to do with it? How to use it, and for what?

You’re told, “Just tell them to follow you… you know the way.” But you don’t.

You know nothing more… what would you do? Would you do this to someone else? Could you teach someone else to do what you are being put through? Would you ever want to?

Of course not!

blindfolded

Trying to build an MLM business blindfolded without any knowledge of what it is, how it works, what to do or say next is a disaster waiting to happen.

“OK, that makes sense but where do I start? What do I train on? What are the areas upon which I should focus?”

Eight Keys To Master

Fortunately, your MLM keys of knowledge ring only requires eight keys — eight areas of mastery — to unlock the gates that would prevent your predictable success.

Key of Knowledge Number One - Know Your Company

Your mother was right! There will never be a substitute for doing your homework. You have to do the due diligent work to select the right company for you, so the first thing you need to know about is your company.

Know who you are going to represent and their backgrounds. Know what the executive leaders stand for. What is their background? What products have they produced in the past? What are their statistics? What were their stated objectives then — did they achieve these?

Do their stated objectives today align with yours? What do they intend to build? Is it international? What is their product line? What are the facts about these products? How will they compensate you to start, and as you grow your business? What is their compensation plan? Is it easy to understand or easily explain and sell their products? What are the provable facts?

You don’t want to base your decision of who to work for on chance. Performance is what you will be rewarded for in MLM, so it only makes sense that you base your initial decisions about the company you will represent on their performance to date and their actual products, including their financials, right?

Know your company is your first key of knowledge.

who do you represent?

*****

NOTE WELL:

This is the first in a series of eight “keys of knowledge” blogs. Each will divulge a different key of knowledge to master and send you off on a faster, more predictable pathway to expanded success.

 

Why John Wooden Might Have Been Better Than Me in MLM

Posted in Network Marketing Basics, Success by Tim Sales. | Leave a Comment

John Wooden is the acknowledged, winningest coach of all sports in history. He amassed a won-loss record of 664-162 from 1946-1975 (.803), including an unprecedented and uneclipsed 88 consecutive wins. He coached the UCLA Bruins basketball team to 10 NCAA national championships in a 12-year period—seven in a row.

Wooden also lectured and authored a book, The Pyramid of Success. At the top of the Pyramid of Success he listed “Competitive Greatness,” defined as:

“Perform at your best when your best is required. Your best is required each day.”

about the john wooden course

Wooden in his later years traveled the country, giving motivational speeches. He was 99 when he passed in 2010. Among his audiences, network marketers took note of his successful actions, four of which are listed here:

  1. Failing to prepare is preparing to fail. (Borrowed from Benjamin Franklin.)
  2. Flexibility is the key to stability.
  3. Be quick, but don’t hurry.
  4. Seek opportunities to show you care. The smallest gestures often make the biggest difference.

Win With MLM Like Wooden

Relating Wooden’s four keys to MLM activities, we translate his success this way:

  1. Self-training is the key to success and the surest way to avoid failure.
  2. A cookie-cutter approach does not work in MLM — this is a people business. Everybody is different, and caring enough to help the individual right in front of you is what creates a stable organization.
  3. The key to success in MLM is consistent DAILY action not only planned for, but worked.
  4. Work for your team in unexpected ways, and your team will bring you unexpected success.

Whether building a basketball dynasty, a family, a business or an MLM team for long-haul residual benefits, certain fundamental principles apply. John Wooden knew this. We can all take to heart the lessons that John Wooden left us to ponder and use.

Avoid the Confusion That Is “In the Weeds”

Posted in Network Marketing Basics, Organization & Productivity by Tim Sales. | Leave a Comment

Are you “in the weeds” with your Network Marketing (MLM) business? The phrase comes from the restaurant/food service industry and it means you’re overwhelmed with traffic that you can’t handle and you’ve fallen behind.

Why People Fail in MLMComing from the structured world of corporate business to MLM, you will find that being an entrepreneur offers more freedom. Too much freedom without set guidelines leads straight to failure.

A river with no boundaries is a flood. Messy floods no longer wield the surging power of a river running to the sea. Floods are failures: the water never makes it to the sea (the goal).

Unless you focus on a strong goal, and put into place finite boundaries to channel your efforts to attain that goal, your organization will lose momentum and become a weakened, uncontrolled mess – with you “in the weeds!”

Your first action should be sit down and envision an Ideal Scene that includes your organization’s structure and its function or purpose.

Stellar MLM leaders envision and write down their Ideal Scene right down to the nitty-gritty details. Begin your run as an MLM entrepreneur by imagining and noting down every detail and a plan for how you will get there. You’ll never get lost in the weeds that way.http://tonyflemingenterprises.com/mr-tony-fleming/

The difference between a losing confusion in the weeds and a shining success story humming along, expanding, being rewarded and recognized for its production, is the investment of putting into place imaginative planning, beginning with your Ideal Scene.

Figuring out your Ideal Scene not only helps you to decide what structure your organization needs, but also identifies the major purposes for its different activities. Written down, these can be communicated to everyone in your downline. Others can duplicate and replicate your successful thoughts and actions and stay out of the weeds.

“We believe the key ingredients in becoming successful in life and business is personal development, being consistent, sacrifice and remaining focused,” Mr. Tony Fleming, Double Diamond Executive Top Producer 

Getting started, focus on your Ideal Scene.


Broke, We Wondered, “Can We Make It in MLM?”

Posted in Network Marketing Basics, Sales & Selling by Ron Kule. | Leave a Comment

In 2009, I lost my sales job. I got down-sized with an email. It was a shock. I never expected to lose my sales position at a company where I had been #1 in sales for 18 years in a row.

Sound familiar to you?

Author, Ronald Joseph KuleWhat happened to me forced me to re-examine my life and how I wanted to work and live. My circumstances led me straight to the magic that is MLM: I could start out broke and, using only my abilities to communicate and to sell, I could build a business.

MLM Experience Is Personal

A husband/wife couple spoke to me about their opportunity and invited me to sit with them in a coffee shop and learn more about their products and business opportunity. I told them I would check with my wife to see if she had interest in MLM, since I had no personal interest in working in MLM. I did, however, tell them that if their product could take away a chronic pain I had, I would at least be a product consumer.

The couple didn’t get upset with my stated conditions. They simply invited both of us to meet with them; said they’d let me sample their product, too. Because of their low-key, open approach, we agreed to meet them two nights later.

“I quickly realized you can’t motivate people who are unwilling to do what it takes to succeed. They need to want it for themselves more than you want it for them.”Sarah Robbins, Network Marketing Leader

 

Because my pain went away overnight, both my wife and I joined the business the next day. It wasn’t the first time I was willing to try something new when I was practically penniless. “Do or die” motivates me. Only the person who believes he knows it all can’t learn new tricks.

My Back Story

In 1969, I started out in sales, scared, broke and desperate to learn how to earn income fast. I had just landed in California for the first time, with only $1.69 in my pocket. If I didn’t do something quick, I would be hungry and homeless.

It wasn’t a bad way to start what would become a 39-year, successful career in sales and sales management. Hungry and eager to learn is a good motivator. 

Back To the Future

My wife and I started our new venture by attending a training meeting at our sponsors’ home. Their Blue Diamond upline sponsor conducted the training. He explained the business and compensation plan in easy-to-understand terms.

Honestly, we figured we had nothing to lose at that point — we had already lost almost everything else. After watching others sign up that day, and with just a bit more than we knew the day before under our belts, we jumped right in and arranged our first meeting at our house.

About a dozen people attended, and some even signed up. After several such meetings, we became Bronze-level achievers only a few weeks later… by doing the same few simple actions over and over again.

We matched what our sponsoring couple did, who soon made it to Emerald status, which was what their Blue Diamond sponsor had taught them. Here are what worked for us:

  • We talked to everyone we met. We didn’t push; instead, we listened to their needs and wants.
  • We invited people to our meetings.
  • We attended local networking events.
  • At our home meetings, we kept our explanations simple.
  • We told people about our personal experiences and let them sample products.
  • We explained that we would train them and help them do what we do.
  • We kept our training promises and helped them to repeat what we did.
  • We repeated these few actions, attending regional meetings to learn more.

When we started, we had no money. We could only afford to knock on doors, send out a few mailed letters and make use of emails, phone calls and our own social-media blogs and newsletters to find more prospects. We did what we could afford.

We kept on communicating. We never stopped moving toward our personal goals, which for me was to begin a full-time writing career. MLM helped me make my dream come true.

The business of people

More than any other format, multi-level marketing is a people-to-people business. MLM is run by people, for people and is of the people. If you teach what we did, you can win at MLM. Our actions made a Blue Diamond, an Emerald, a Bronze, besides others who joined us. You can’t write it any better than that!

3 Proven Rules for Successful MLM Business Building

Posted in Building a Downline, Prospecting by Tim Sales. | Leave a Comment

I recently came upon an interview with two network marketers, Ernest and Sherita Ross, who earned $1,000,000 in network marketing in 24 months… from scratch! After the full interview, the reporter concluded,

“They’re the epitome of just keeping it simple, challenging people in inspirational ways, and having a whole lot of fun.”

I was particularly struck that Ernest and Sherita cared about the people they helped. They listened more than they spoke and this clearly resulted in one of the greatest examples of successful prospecting and business building I have seen in quite a long time, maybe ever. They pointed out to me 3 fantastic rules for building an MLM business.

Rule #1 – Don’t Talk Too Much The first rule is, “Do not talk too much!” Too much emotion and too many words thrown out to too many prospects without letting them have a chance to fully digest your opportunity… and you’re toast by dinner time. Kiss your sweet MLM business dreams good-bye. Why? Your prospects couldn’t get a word in edgewise over your excited enthusiasm! source: shutterstock Fact is, recruiting these days you may not even need to say much, or to ever make this fatal mistake of overtalking. Digital messaging phone calls, sizzle calls, emails and  auto-responders do a lot of the heavy lifting for you these days. The days of making a prospect sit down, your getting his or her attention and generating some interest in what you have to offer — squeeze more than 24 hours out of a day — are long gone. Today, you can let our digital fingers walk the walk and talk the talk.

Rule #2 – Show It, Don’t Tell It In the movies the maxim is: “Show it, don’t tell it.” Television is different; it has its small screen and commercials to consider. A lot of TV dialogue centers around telling the viewer what’s going on with the characters. The silver screen has neither commercial interruptions or a time limit. Time is limited only by the budget constraints of Executive Producers. Hence, the mantra, which makes the movie business a lot like MLM prospecting. Oddly enough, “show it, don’t tell it” works best for approaching prospects, too.  

before-and-after

before and after

If you can show (demonstrate) your products or your opportunity — present before and after photos, for instance — and use some of the many digital resources available today, you stand a better chance of succeeding in MLM more easily today than ever before. The less you say and the more you show, the more your prospects will be impressed. They will also tell others about your offer. Save your overwhelming enthusiasm for downline team members already on board with you.

“You are excited about your company’s products and opportunity, and you want everyone to see what you see. Yet, whether you are new to network marketing or are an MLM veteran, how to approach prospects remains one of the biggest learning curves.”Kathleen Deggelman, industry leader and entrepreneur

Two out of three of the cardinal rules of how to approach prospects with MLM ain’t bad but there is another rule.

Rule #3 - Talk Simply & in a Way That is Easy to Understand You still have to go out and find prospects. You need a quantity of leads and also narrowed-down, focused leads. Still, the beauty of MLM is that, if you show initiative and desire to win, there are people above you who will help you. You don’t have to go it alone. In talking with your prospects, you need to speak at a language level they can easily understand. If you talk over their heads, use words that are too technical or offensive, you will never succeed in MLM. Not because you offended your prospects, but because you set the example that they will have to learn too much, study too much and do too much… for them to succeed. Instead, make yourself real to your prospects. Help them envision doing the same as you do with others. That way they can see their pathway to their success. Present your opportunity in the easiest manner so your prospects can see that your road can be duplicated easily.  Here are, in a nut shell, the three successful actions to use when prospecting and building your business:

  1. Listen more than you speak.
  2. Show it, don’t tell it.
  3. Use simple language and take actions that your prospects can easily understand. Lead by your example.

 

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