Is charisma MLM’s secret ingredient?
“You’ve either got ‘it’ or you don’t.”
Ever heard that? Do you buy it?
Webster’s Dictionary defines “charisma” as, “a special quality of leadership that captures the popular imagination and inspires allegiance and devotion.”
But… is charisma good or bad?
Gandhi, JFK, Martin Luther King and Steve Jobs had charisma. But so did Hitler and Mussolini.
Stalin, Russia’s leader from the 1920′s to 1953, who killed millions of his countrymen, had charisma.
The common denominator of all charisma is inspiration. People with charisma inspire others to act (for good or bad).
In MLM, Mark Yarnell inspired success with his charisma, as did Jim Rohn, Brig Hart and Mrs. P.F.E. Albee (Avon), Mary Kay Ash (Mary Kay Cosmetics), Doris Christopher (The Pampered Chef) and Brownie Wise (TupperWare), among others.
What About the Rest of Us?
Those of us who do not have charisma, or think we do not, have to rely on our know-how’s: how to approach people, how to talk with them, how to state our case in a way that creates cooperation and closes sales.
If your family, friends, and other prospects dodge your calls or do not show up for an appointment, if they avoid contact with you, lack of charisma is probably NOT what causes this. Instead, the amount of force or effort you use when making your opportunity known may be off the mark.
How To Gauge Your Efforts
What To Do
♦ Counter any tendency you have to be too loud or too soft by being and acting more interested in your prospects’ needs and desires than your own. In other words, do not try to be interesting. You will find that you will be more interesting to your prospects when you are more interested in them. You will also be more effective.
♦ Listen more. Rather than ask leading, sales-type questions to set up prospects for your next line, listen more intently. Ask for clarifications to really understand your prospects’ meaning and his complete communication. You will end up selling more.
♦ Put yourself in your prospects’ shoes — how would you like to be treated?
♦ Confidence comes from the heart, as in sincerity, and the head, as in knowing enough about your products and opportunity to have no doubts about them; or how to communicate with your prospects. Heart + head = sales.
♦ Follow the rule of hygiene: make sure your breath is fresh, and that body odors or colognes — too much of either one — do not distract your prospects.
♦ Dress agreeably for your prospect. The idea is not to interest people in your body parts. Network marketing is your business, and products are what prospects should be buying. Focus on business, and your prospects will do the same. In Network Marketing, I have worked with health clubs and doctors’ offices. It’s not appropriate to wear a suit or even dress clothes for that matter. The best rule of thumb is dress as nicely as the most nicely dressed guest.
Set a Good Example
On the TV show The X-Factor, celebrity judges look for a talented person who sings with a quality that inspires. When the right individual sings, people listen and are moved. The show is a modern quest for charisma.
In MLM, the right combination of the few factors listed above might be all the inspiration your downline needs from you to succeed. Your brand of “charisma” may be all you need to succeed. Use the list in your professional activities consistently. You will cause more people to listen, follow, and be moved to act.
They will likely even consider you to be someone to look up to, someone with charisma!
Your success by doing what is right and what works sets a good example for your downline to follow. And isn’t that an inspiration worth creating?!