Happy Monday Network Marketing Professionals,
This week we’re going to dedicate three blog posts to the most important things you need to know how to do in network marketing. In last week’s blog we talked about why training is important, and we gave you list of “what you needed to know”.
Today’s discussion will focus on the first two items on the list: goals and promotion. But the focus is WHY you need to know this stuff. Sometimes, it isn’t enough to be told WHAT you need to know. Understanding WHY you need it is very important.
Jellyfish and Goals
I’m pretty sure that you had a big goal, something you wanted to get or achieve, when you signed up in the business. Only problem is, what I see happen a lot is that we have these goals, we just have no idea how to achieve them. We know we want to pay off that credit card debt….we just aren’t sure how to get the money to pay it off.
The truth is, setting the goal is the EASY part. We’re all GREAT at setting goals. Accomplishing the goal is where it can get complicated for some. And really, what good is a goal if you don’t do anything/don’t know how to achieve it?
Having no goals, or not working to achieve your goal is like floating through life like a jellyfish. See, a jellyfish is just “there”…floating in the water. It has no ability to propel itself, it totally depends on the currents, and wherever the currents take it, is where it goes.
But, when you have a goal and you have a plan to accomplish that goal…now you’ve got structure, and you are going places. You get to decide where you go – the current (objections, distractions) have no or little influence over you because you’re in the driver’s seat. You decide what you want and you get it.
Think about this: People who earn more than one million dollars a year are not, on average, extraordinarily gifted or talented in the usual sense of these words. They are, however, disciplined and hard working. They set goals for themselves and then stick to it until those goals are achieved.
So, you want to accomplish a goal this week, this month, or this year? Great! Make sure you don’t’ just set the goal – create your plan and then stick with it. That’s how you’re going to accomplish your goal.
Who Knows You’re In Business?
And of course, the next item on your ‘to do list’ for success in network marketing is knowing how to promote.
As Tim often does, let’s begin with a definition. The word promote means: to make known.
Today you’re in business. The question you need to ask yourself is: who knows you’re in business? Think about that answer and I challenge you to honestly answer it. Who knows that you’re in business today? How many people know that you have an incredible product or service?
All too often, network marketers have this impression that they don’t want to come off as being sales-y or pushy. They feel uneasy talking about, advertising or sharing the business or the product.
The truth is, not promoting will most certainly make it impossible for you to achieve your goals. Objections like worrying about if you’re being too sales-y or pushy, or being unprofessional stop you from promoting your business. And if you don’t promote, you aren’t going to have leads or sales. As Tim has wisely advised:
“The worst thing you can ever do in your business is to think, ponder, worry or even get the idea that it’s unprofessional to promote! The reason you promote is to create desire for your product. If you don’t create a desire for your product, it’s very difficult to achieve MLM success.”
Your assignment: Take a minute today to evaluate two important and crucial areas of your business and answer these questions:
- Do you have goals and a specific plan to help you reach your goal? If not, what’s stopping you?
- Do you have promotion methods in place so that you have people to talk to about both business and product on a consistent basis? If not, what is stopping you from promoting your business; what do you need to help you promote?
I’d love for you to post your answers to these questions in the comments section of this blog entry, where we can continue to the discussion and help solve some of these challenges for you.
Then, we’ll continue our series this week; see you back here in a couple days where we will be discussing the area of business where most network marketers get stuck. You won’t want to miss it!
Oh, and a little postscript for you: Soon, Tim is going to reveal something completely new that is going to be your breakthrough in training. You’re starting to get a concept of what to train on and why, but just around the corner is the way we are going to make that happen! So stay tuned for his big announcement! It’s something we’ve never had available before and our beta phase was very exciting!