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Eight Keys to a Bright Future in MLM – Part Eight

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

This is the last of the eight-part series on the eight keys of knowledge to a bright future in MLM. The final key is:

Key-to-SuccessKnow How to Train People

Training others entails taking the responsibility to guide the growth of another person – in this case, to help them build an MLM business.

But training also means “to subject to certain actions, exercises, etc., in order to bring to a desired condition…” which goal, of course, would be your trainee standing on his/her own two feet and hiring, training and apprenticing people on his/her team, too.

With regard to MLM, as with all training, study involves some theoretical suppositions, real data and understanding the dynamics of the process of applying that data to real-life situations.

Beyond that, there are administrative duties that require learning. Filling in enrollment forms, setting up bank accounts and working with one’s back-office pages, are but a few of these activities that support the building of a successful MLM business.

But there must also be the practical side of actions: learning how to interact with people, all kinds of people. Possibly more than any other industry, MLM is a people-reliant business. Your success is dependent upon your obtaining and management of the cooperation of many people. Success will come faster and sustain longer where training is a daily activity.

I believe great training is the key to success in this industry. 

– Tim Sales

Training does not look for a perfect system; rather, what is merely workable. Here are a few training steps you can learn to apply:

  • First, set up some basic rules to guide your training:
    • Decide what success means for you and set some goals. Know what you want to achieve.
    • Assign yourself a daily training schedule, perhaps 3-10 hours per week, part-time.
    • Take advantage of company training sessions and training materials, which may include brochures, manuals or recorded audio and video classes.
    • Participate in seminars that your company offers live or virtually via teleconferencing or video conferencing. Learn about the new products and the latest business success strategies.
  • Learn the notes before playing the melody. In other words, learn the definitions of key words related to the MLM activity one will engage in, before attempting too much else.

The first time you approach someone to present your products or opportunity, and they ask you a question that you cannot answer, expect to feel embarrassed and uncomfortable, and then to realize that you should have studied the actual definitions of basic terms related to your company.

When defining the basic words, it is best to make up sentences that include the use of the defined term in them. You want to invent enough sentences that your “light bulb” goes on in your head, and you realize that you do understand that word’s meaning and use.

Would you believe me if I told you that a single word, mis-understood, can throw off more team members faster than you can recruit new ones, because they will not be able to apply what they studied? Trust me, they will sooner or later fail and quit.  You will find yourself “baby-sitting” a downline that does not produce much, or your own failure, if you slide on this one point of training, and the following:

  • Decide what are the basic data that your downline people must know cold. Eschew the unimportant. Not all data are alike, or as important. Write the important ones down. Line them up into an easily learned sequence you can also teach to other people, and teach them to do the same.
  • Insist on basic-word study in all of your training.
  • Make selection of importances among data a basic requirement of training.
  • Present your products and/or opportunity to others as part of training – role play to help yourself and your team
  • get smooth with your presentations and inviting techniques. 
  • Reverse the roles in training. Have new guys practice and also coach anothers on the same presentation. Keep at this until all team members in the training feel they can do the drills better than when they started the training sessions. Continue training daily to get better.

Make sure drills are done on each task: lead generation, prospecting, inviting, handling objections – what to say, what to do – and how to present, including closing the sales and filling out the necessary forms. There are only a finite number of things to learn and do. Once mastered, the game is easier to play and win. The rewards are handsome.

  • Lastly, having gone through definition basics, selection of relative importance among data, and drilling, set a good example by apprenticing your new people. Take new team members out with you when you are working and have them watch you do it. Answer their questions, and then have them do the work in front of you. In this way, new people rapidly become “old hats” – trained and self-sufficient – and they earn money for you and them.

The training routine outlined above can be plugged into any company and system. In addition, First Class MLM Tools can supply training lineups, tips, advice, audio and video aids, books, Webinars, and more, to help you. Of course, we recommend what we offer!


The eight keys for a bright future in MLM give you a firm foundation upon which to build whatever business you want. As in most activities, DOING and APPLYING what you study are most important… and are what separates happy winners from sorry losers.

I hope you enjoyed the series. The next blog post will summarize the eight keys of knowledge for success.

Eight Keys to a Bright Future in MLM – Part Seven

Posted in Marketing, Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Knowing How to Do an Effective MLM Marketing Campaign — the 7th of the eight keys of knowledge for success in MLM — requires an understanding of marketing and the resources needed to fit your activities and plans for attaining your targeted goals.

No matter what your product is… your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives. — Robert G Allen, Entrepreneur, Author, and Motivational Speaker

Marketing, defined here as “dreaming up, packaging and moving a specific product to the marketplace in order to gain maximum exposure and exchange (sales) with its potential public,” is only one piece of the campaign activity puzzle. There are also promotion and dissemination.

Promotion is making your product known to a targeted public in a specific way that brings about sales of your product. Demand for the product, favorable word-of-mouth opinion, and sales that benefit both the selling company and the buying customer, is the intended result of promotion. Advertising is a part of promotion, for example.

But there is also dissemination. Dissemination is a broad outreach of your message through several media. Dissemination might be considered the first line of marketing, doable even before the final product is assembled and put on the market for purchase. This activity makes an unknown company or product known broadly. A good example would be a regular blog with a following.

By example, an MLM company making itself broadly known — that it exists, has a product and an opportunity — gets into the minds of potential customers and distributors from dissemination. That public, now aware of the company, can be surveyed for its specific “buttons” — what it likes, doesn’t like; how it prefers to be communicated to, etc. — and then promoted to about the specific product or opportunity, after which the actual product and opportunity are put up for sale and purchased by the public demand created by the three-part marketing campaign.

You don’t have to get it perfect, you just need to get it started. – Cowboy Joe Schroeder, Network Marketer & Internet Trainer 

Breaking down marketing activity to one person like yourself, here is what you can do:

  • Prepare beforehand a list of possible activities that you can do within each area of dissemination, marketing and promotion. Align these activities into an order of first-to-last to do; work out how you will do each, and then do them one after the other, non-stop, within your resource limits.
  • Let everyone and anyone know in any way possible that you are a network marketer and that you have products and opportunities that may benefit others – this is dissemination.

I do three things daily: I meet 10 people a day – that’s 3,650 new warm-market leads a year; I create a new piece of content every day – that’s 365 a year built onto my library, which I can use any time I want; I write to my email list almost every day with some content and an offer. – Diane Hochman, network entrepreneur

  • Study your specific product lineup and your financial opportunity plan and ensure that both are available for production and delivery as promised. 
  • Promote your opportunity and products to specifically targeted people, once you know their likes and dislikes, in a way that brings about a favorable opinion and encourages actual sales made in volume.
  • Never forget that network marketing is about people helping people, so expand your resource base with recruitment .

mlm people

Part Eight, the final blog post in this series, reveals the eighth key of knowledge: knowing how to train people to do MLM successfully.

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Eight Keys to a Bright Future in MLM – Part Six

Posted in Lead Generation, Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

How important is lead-generating activity for your MLM business future? Ask one of the most successful lead-generation leaders in the business, Ray Higdon, and this is what you’ll hear:

Ray HigdonLearning network marketing lead generation is powerful so you don’t have to start each blog post or video from scratch, you have a built in audience already, and you simply share with them. – Ray Higdon

The Sixth Key of Knowledge in MLM - Knowing How to Generate Leads.

Higdon actually divides lead generation into two activity camps: prospecting and marketing. Put another way, you can promote to people whom you meet in person at networking events and public meetings — known as PUSH Marketing; or you can use the digital avenues of communication available to all of us today — email, blogs, websites, and social media like FaceBook — known as PULL Marketing. 

Both PUSH and PULL are part of the new umbrella term, “Attraction Marketing,” meaning, in this sense, that you first have to attract attention from people to get any message across, let alone make sales.

PULL Marketing is the new vehicle, and, really, is the seventh key of knowledge; therefore, the subject of the next blog in this series.

PUSH Marketing

PUSH Marketing as lead generation could almost be called old-fashioned today, except that it continually works and should, therefore, never be abandoned.

Push Marketing means you push your message out in front of people who are not necessarily looking for any offer, or what you have to offer. This is what Madison Avenue advertising careers were built on.

Mad_Men_TV_Series“Mad Men” highlighted on the popular TV show were made or broken depending upon their career successes with media available to them in their time. When their targeted, albeit unsuspecting, public(s) read an ad in a publication or saw one on a billboard, TV monitor or theater screen, the messages had been pushed out in front of their eyeballs and ears. Those ads spoke whether the targets had expressed any interest or not; hence, the expression of “push.”

Also, ads were written to push surveyed “buttons” of the general public, once the psychologists discovered there were buttons to be pushed, which could make the public salivate for products. Today, that form of marketing and sales creation has evolved to what is known as “branding.” 

“Prospecting” in MLM meant (and still does mean) to go out and look for the gold — people who would join an organization and become leaders by building their own deep downlines that generate much income for them and their sponsors. Much like the old gold-mining prospectors searched for the Mother Lode, prospecting distributors risk their time and resources to find the best people. Today, this push-type of promotional activity is added to with digital marketing venues; yet, it remains the basic foundation of every MLM success story. There is just no substitute for direct outreaches to find leads with which to have belly-to-belly contact and conversation.

But a brief look at the “new kid on the block” — PULL Marketing — shows us the way of the future with lead generation and what it accomplishes: 

  • properly generated leads get added to your email list.
  • a built-up email list makes it a lot easier to provide value on a consistent basis.
  • provided value on a consistent basis makes prospects want to work with you, hire you as a coach or buy your products.

Again, PULL Marketing is covered more in depth in the next blog in this series of eight keys of knowledge for a bright future in MLM.

 What is a lead worth?

Tim SalesWhen I first came into the business, there was a person who answered my ad that I had been running for probably about six weeks. He was very successful already, and he was also very hesitant to join my business simply because he had a lot of opportunity cost. I didn’t push him, I didn’t coerce him, and I didn’t use any fancy, manipulative sales tactics… he saw the great opportunity and he got into the business. As a result, I made millions and millions of dollars because of his decision.

“And so to the question “What’s a lead worth?” I don’t know. I can’t quantitatively give you an answer to that because I’m still earning on that lead… but it’s already been millions and millions. – Tim Sales

Getting out and showing up where people gather for different events, people who network for different reasons, puts you in front of the active ones in society. There you will find the people who are still curious, still looking and asking about what are the new opportunities they might join. Failing that, not doing any PUSH marketing, people will not even know you exist.  

It is not always easy to get dressed up and get outside of your comfort zone, but it beats the hardship of poverty and being behind on the bills… and it’s just SMART to do, because a few years of effective lead generating can lead to a lifetime of stress-less living, which, of course, is the attraction of MLM.

The key of knowledge here is how to generate leads with active participation in prospecting and marketing, and putting the previous keys to good use. The seventh key, Knowing How to Do Marketing Campaigns, comes next. See you then!

Eight Keys to a Bright Future in MLM – Part Five

Posted in Network Marketing Basics, Presenting Your Business, Training Your Downline by Ron Kule. | Leave a Comment

If you want to succeed, take the advice of those who have been successful. – Tim Sales

The previous four keys of knowledge, knowing your company, products, the MLM industry, and how to invite people are all a prelude to having real communication with actual prospects.

The Fifth Key of Knowledge - Knowing How to Present Your Data and Opportunities.

How to Talk to Prospects

http://dinahsnow.com/2013/02/the-3-cs-of-client-attracting-communication/Every prospect is an individual; that’s the first thing to realize. Whether you present to one person or to a group, you must talk to individuals, because each person has different needs and wants. People have dreams; they care about their spouses and children and their well-being; they hope to influence their peers and associates for the better, to make a difference in their world, or, some of them, the whole world.

Open a conversation by getting a person willing to talk to you. Whatever opens the dialogue and keeps it going is valid communication. Then, have him tell you what he expects, what he wants to improve or avoid in life, what would make him happier or less fearful. 

Face your fears. That’s how you conquer them. Don’t dismiss them; face them. Say, ‘Here’s what I’m afraid of. I wonder what I could do to change that.’”Jim Rohn, MLM leader and motivational speaker

Presenting and Making Mistakes

There’s nothing more defeating… than blowing the presentation!  I’m sure every person has done this far more than they are comfortable admitting to. — Tim Sales

http://billcosby.com/If, at first, you blow out some presentations, realize that it is not the end of your world in MLM. You can always get up and try another presentation using one or more of the following tried-and-true methods:

  • Start by asking a cordial, unusual question of the prospect. Begin with the words “How do you _______?” which works well. For  example, “How do you like working with other people?” This gets the prospect looking at you and your conversation as something new or different, to see you and your opportunity in a new light. Because you asked and are listening, shows that you care.
  • Check what is real to the prospect. Let him tell you where he is at today: is he open or closed to new ideas? Doing well or doing poorly? Happy or sad? You ask so you can help him. Encourage him to tell you clearly what he wants or is looking for.
  • Ask him to clarify what he means, if you don’t fully understand at first. This engages him further into your conversation and reveals new data to you.
  • Now show him how your goals are in common with his… how helping others while getting helped for doing just that, works for you and can work for him.
  • Use examples, stories and illustrative tools that demonstrate MLM, your products and opportunity).
  • Point out that the added value of knowing more than others: that he would have something valuable to offer others.
  • Never push. Instead, simply explain how helping others find people, get connected, make transactions, ensure their customers get their products, ensure their customers are happy with the products and give their testimonials, makes a business opportunity that works.
  • Finally, be willing to let them go. If your opportunity is not right for them, there will be others it is right for.

Presenting to prospects is not hard with the right approach. Just be nice about it. LionsFamily-FriendsPeople like that, they respond to that. This fifth key of knowledge is invaluable and leads to success in MLM.

The sixth of the eight keys of knowledge is about developing leads. Visit us in the next blog post where we will take that up.

Eight Keys to a Bright Future in MLM – Part Four

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Going into building your own MLM business without personal preparation and know-how would not make you feel very confident. Until you possessed the knowledge that would help you succeed you could easily fail and quit.

There are eight keys of knowledge. In this article we cover the fourth key.

Once you know the company you represent (Key #1), the products they serve up (Key #2), and the benefits and news of the MLM industry (Key #3), you will have established a solid grounding for your personal confidence that you can convey to others. That’s how you become a leader who inspires others in the MLM industry.

Armed with the right set of keys, you are ready to begin reaching out to others to offer them your product and business opportunity… and unlock the doors to your and their success.

The Fourth Key of Knowledge - Knowing How to Invite People. 

This key has a sub-step:

Leads Generation

With your confidence and your decision firmly in place you start identifying people to talk and/or connect with. Part of this recruiting action is understanding your venues and the tools available for identifying prospective customers and business builders suitable for your business products and opportunity.

Here are five:

  1. Have an MLM leads-generation plan and goals. Set your targets in writing and work backwards from them what actions you will have to do to achieve them, step-by-step. This plan is then your guide to ensure that each day you do what are the next steps to make your target or goals a reality.
  2. Generate MLM leads with a personal website where people can in their own time find you, learn about you and your values and expertise that they may find could help them. Don’t “sell” here. Use your web site more like the old school presentation known as “Show and Tell.”
  3. Use an auto responder to acknowledge your MLM leads. Offer a “free report or newsletter” on your web landing page.. In return for your valuable information sent automatically at regular intervals, your prospects allow you to communicate to them by email. Staying in touch with people this way gives you extra opportunities to bring them data that at some point in time just might be what they are looking for, and then they will reach for your opportunities. In the very least, they may pass along your data to a friend who is a better prospect for you.
  4. Write blog posts to generate MLM leads. Blog writing can build not only a presence online, but also a loyal following, a dedicated audience. The trick is to keep your posts interesting and practical. Your prospects have their own needs, and your words should help them live their lives or do their work better and easier in different ways. They will looks at your posts as valuable as a result, and you will find more readers joining your list. And don’t forget to offer your blogs to e-zines and newsletters to widen your sphere of influence.
  5. Learn to Squidoo for MLM leads. Have  some fun interacting online and maybe even make some money, too, while letting people know about you. People here are looking and active.

Be patient and persistent. Also, talk to people you meet everywhere you go. Keep it cordial and brief. You never know who you meet will be looking for the right opportunity, who is open. You never know which lead will become a major booster for your downline. Remember, too, they don’t know either, so be prepared to help them learn.

If you keep working to get more leads, you will see the flow expand. Master the five lead-generating venues above one at a time. See results come in with one and nurture it. Add another and repeat. Keep going — your business will grow steadily.

Remember: there are two markets of people: people you know (the “warm” market) and people who are strangers (the “cold” market). While the approach to either is slightly different, each is simple enough to learn, practice and master so that you can have plenty of leads to comfortably approach.

The fourth key of knowledge lets you communicate with people by first finding them. The fifth key, taken up in my next blog article, Knowing How to Present Your Products and Opportunitiesis all about what to say and how to say it. See you there! 


Eight Keys to a Bright Future in MLM – Part Three

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Knowledge (defined as certainty, not facts) enables you to take responsibility to execute and control actions toward intended destinies. In other words, by analogy, without having knowledge, taking responsibility or managing control you cannot keep a business vehicle on the proper side of the road to arrive safely at your intended destination.

Did you know that lack of information is the number one barrier to wealth? — Robert Kiyosaki, author of Rich Dad Poor Dad

The first two blogs of our series on the eight keys of knowledge basic focused on knowing your company (Key #1) and knowing your product(s) (Key #2).

Key #3 is knowing the Multi-Level Marketing (a.k.a., Direct Selling or Network Marketing) industry.

People really want to find out more about MLM; people are reaching out for opportunities today. 

Ted NuytenThe story of Ted Nuyten brings to light both the importance of this third key to knowledge, knowing the industry, and the fact that people are reaching for information about MLM more than ever before.

Nuyten is Dutch. He and his wife share a proven, global track record of corporate, MLM and internet marketing successes from the Netherlands. 

His first contact with the industry came in 1993: 

A woman I did not know found my name and telephone number in a sports magazine. At the time, I had a sports company and had advertised in the magazine. She asked me if I was interested in taking a look at a new business model.

In less than a day, he and his wife became distributors…

You soon notice that the team process is about more than simply signing people up yourself.

While Nuyten signed up 20 people right away, resulting in a team of a few hundred distributors, changes within his first company led to a few ups and downs. As a result, he refocused and went back to work in sales with IBM and Dell. 

In 2008, he and his wife were approached about a new MLM opportunity, which they liked. While helping his wife build up her new home-based business, Nuyten continued to work in the corporate world. There, sales colleagues kept asking if MLM really worked as a way to earn more income.

To answer them, Nuyten posted on his website a small list of top earners at a number of MLM companies. Not only did his colleagues see that MLM actually worked, his website hits boomed.Visitors-2009---2013

Within just a few weeks, I was receiving traffic from across the world. I had discovered a niche without actually looking for one — concentrating on Direct Selling facts and figures. I then decided to expand my website which today attracts 4 million+ visitors annually from 150+ countries.

Today, Ted Nuyten wears the title of “Score Keeper For The Direct Selling Industry” with pride. His site is a valuable source for understanding the MLM industry’s place in the annals of history for the business world internationally. And a good place to gain understanding of the industry today, the third key of knowledge you want to have on your key ring for success.

Next in this series we focus on the fourth key: how to invite people to your company and opportunity. 





Eight Keys to a Bright Future in MLM, Part Two

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Key to SuccessIn the last blog post, we covered the first of the eight Keys of Knowledge: know your
company. Determining who the people are that run the company you wish to represent or select to represent to build your MLM business is important.

You need to know their track records in the industry – their motivations and goals and how well they accomplished them. What are their current plans and goals. You want to know how aligned your goals and your intentions are to theirs, because the greater the alignment, the more help and training will freely flow between you and them. 

In MLM, people – their intentions and capabilities – and your capacity to work with them, are the primary factors for success. Your certainty about eight specific areas, and how to apply data from them, helps you to take responsibility for your team and prevents you from going out of control.

If you don’t want to see your vehicle for success end up in a ditch, forlorn and forgotten, another casualty of failure, you must avoid the pitfalls of ignorance that will ruin your best intentions.

Knowledge & certainty in the eight key areas is your way out. If the first key is knowing your company, the second must be knowing your products.

The Second Key of Knowledge – Know Your Products

Research and learn your product data. Know in detail what your company offers. Find out how much quality is built into each product and why. What does it do for people? What does it cost? How does it compare with other products? What can people get by owning and using your products? Find out, and then decide if that is what you want to contribute to.


“New” Coke was a major taste FAIL.

It would be a mistake to assume that everyone who will take a position in your downline understands exactly what a product actually is. Scores of examples of what results from making this assumption mark the mistakes of “Big Business” corporations that never understood what is a product.

So, let’s first define it.

According to Webster’s dictionary, a “product” is:

“something produced by nature or made by human industry or art; commercial products collectively, as of a certain kind or from a certain company; merchandise; result or outgrowth.” (From Latin pro, forward + ducere, to lead or draw.)”

But is that really an adequate definition for something that people will buy or can be made to buy? It appears only to be a definition of things that merely exist or are made. What could be added — must be added — is how something becomes valuable.

The added value of something is its exchange between two parties, a seller and a buyer. In other words, a product would have to be something not only produced, but also exchanged for something of value. The value must be mutual: the seller gets income, and the buyer gets something useful.

Knowing your MLM product details requires not only for you to find out what your products are – what exists, but also for you to understand what are their specific features — how they work, what they are made of, where they come from, what they do, and their qualities — well enough that they can be easily communicated to prospective customers and leaders who will pay to own them.

A valuable final exchange, completed, completes the definition of what a product really is. And the same criteria apply for a service.

“If someone is going down the wrong road, he doesn’t need motivation to speed him up, he needs education to turn him around.” — Jim Rohn, Network Marketer and inspirational speaker

Product knowledge is a key area of certainty upon which you must educate yourself because without your ability to explain in simple terms what your company offers in products and opportunity, your goals will remain far-off and unattainable. In MLM, reaching your goals always involves how well you train other people on whom your success depends. Their education begins with yours.

Prospect resistance is another factor that comes into play with products in any industry, but in MLM, handling a specific objection must be mastered; that is, false or erroneous data and misconceptions about the MLM industry. Despite the very provable facts outlined in the first part of this series, part of which are that the industry has been growing for over 50 years and upwards of 70 million people are involved in it, public opinion, here and there in individuals, still reflects fixed ideas and sensational headlines when making up its mind about MLM. 

bill gates

The third key of knowledge will prepare you with correct facts (knowledge) to remove this barrier from your prospects’ pathways. That is the subject of the third part of this blog series, so come back for Part 3 of Eight Keys to a Bright Future in MLM.

See you in the next blog post!

Eight Keys to a Bright Future in MLM

Posted in Network Marketing Basics, Training Your Downline by Ron Kule. | Leave a Comment

Part One of an Eight-part Series

Did You Know…

  • Over 70,000,000 people are aware of MLM today.
  • 70 percent of people in the USA have purchased MLM products.
  • 91 percent of people in the industry have at least earned or exceeded their expectations of MLM.
  • $109 BILLION dollars of revenue are generated annually by MLM companies.

money pathwayIf you want a bright future in this industry, take the advice of those who have been successful in it. It doesn’t get better than Tim Sales on that point! He is a renowned MLM ambassador with a track record spanning 25 years, who has earned tens of millions of dollars in MLM, helped more than 500,000 people, given over 15,000 talks at industry events, and consulted 100′s of MLM companies. Tim has often cited three immutable facts of the network marketing business:

  1. “Network Marketing is the most logical business in the world.”
  2. “Companies don’t grow; people make companies grow.”
  3. “I haven’t seen anyone, in over 50 years of the MLM industry, who has succeeded without good, solid training behind them.”

Ah yes, training! “Well, what happens if I don’t get trained? Can’t I just wing it and learn as I go?” There must be truth in Tim’s words. Let’s look at it another way.

Don’t Go In Blindfolded

Imagine you’re wearing eight blindfolds. Some strangers put you in a vehicle you’ve never been in before. They start the engine, put it in gear, and tell you, “Drive!”

How do you feel? Out of control? Lost? Scared? Maybe hysterical? Should you go forward? Should you stop? Should you turn around and go back?

Who would you turn to next?

Now, let’s assume you made it to some unknown destination. Suddenly, someone in front of you, whom you don’t know, asks you, “Did you bring it?”

You’re at the front door of your future and you don’t know what he’s talking about. Do you stammer, feel lost, feel like fleeing? Are you frightened?

Still blindfolded, at a loss for words, someone else hands you an object and says, “Here it is. Give them this.” It feels like a key, but you wonder what to do with it? How to use it, and for what?

You’re told, “Just tell them to follow you… you know the way.” But you don’t.

You know nothing more… what would you do? Would you do this to someone else? Could you teach someone else to do what you are being put through? Would you ever want to?

Of course not!


Trying to build an MLM business blindfolded without any knowledge of what it is, how it works, what to do or say next is a disaster waiting to happen.

“OK, that makes sense but where do I start? What do I train on? What are the areas upon which I should focus?”

Eight Keys To Master

Fortunately, your MLM keys of knowledge ring only requires eight keys — eight areas of mastery — to unlock the gates that would prevent your predictable success.

Key of Knowledge Number One - Know Your Company

Your mother was right! There will never be a substitute for doing your homework. You have to do the due diligent work to select the right company for you, so the first thing you need to know about is your company.

Know who you are going to represent and their backgrounds. Know what the executive leaders stand for. What is their background? What products have they produced in the past? What are their statistics? What were their stated objectives then — did they achieve these?

Do their stated objectives today align with yours? What do they intend to build? Is it international? What is their product line? What are the facts about these products? How will they compensate you to start, and as you grow your business? What is their compensation plan? Is it easy to understand or easily explain and sell their products? What are the provable facts?

You don’t want to base your decision of who to work for on chance. Performance is what you will be rewarded for in MLM, so it only makes sense that you base your initial decisions about the company you will represent on their performance to date and their actual products, including their financials, right?

Know your company is your first key of knowledge.

who do you represent?



This is the first in a series of eight “keys of knowledge” blogs. Each will divulge a different key of knowledge to master and send you off on a faster, more predictable pathway to expanded success.


Why John Wooden Might Have Been Better Than Me in MLM

Posted in Network Marketing Basics, Success by Tim Sales. | Leave a Comment

John Wooden is the acknowledged, winningest coach of all sports in history. He amassed a won-loss record of 664-162 from 1946-1975 (.803), including an unprecedented and uneclipsed 88 consecutive wins. He coached the UCLA Bruins basketball team to 10 NCAA national championships in a 12-year period—seven in a row.

Wooden also lectured and authored a book, The Pyramid of Success. At the top of the Pyramid of Success he listed “Competitive Greatness,” defined as:

“Perform at your best when your best is required. Your best is required each day.”

about the john wooden course

Wooden in his later years traveled the country, giving motivational speeches. He was 99 when he passed in 2010. Among his audiences, network marketers took note of his successful actions, four of which are listed here:

  1. Failing to prepare is preparing to fail. (Borrowed from Benjamin Franklin.)
  2. Flexibility is the key to stability.
  3. Be quick, but don’t hurry.
  4. Seek opportunities to show you care. The smallest gestures often make the biggest difference.

Win With MLM Like Wooden

Relating Wooden’s four keys to MLM activities, we translate his success this way:

  1. Self-training is the key to success and the surest way to avoid failure.
  2. A cookie-cutter approach does not work in MLM — this is a people business. Everybody is different, and caring enough to help the individual right in front of you is what creates a stable organization.
  3. The key to success in MLM is consistent DAILY action not only planned for, but worked.
  4. Work for your team in unexpected ways, and your team will bring you unexpected success.

Whether building a basketball dynasty, a family, a business or an MLM team for long-haul residual benefits, certain fundamental principles apply. John Wooden knew this. We can all take to heart the lessons that John Wooden left us to ponder and use.

Avoid the Confusion That Is “In the Weeds”

Posted in Network Marketing Basics, Organization & Productivity by Tim Sales. | Leave a Comment

Are you “in the weeds” with your Network Marketing (MLM) business? The phrase comes from the restaurant/food service industry and it means you’re overwhelmed with traffic that you can’t handle and you’ve fallen behind.

Why People Fail in MLMComing from the structured world of corporate business to MLM, you will find that being an entrepreneur offers more freedom. Too much freedom without set guidelines leads straight to failure.

A river with no boundaries is a flood. Messy floods no longer wield the surging power of a river running to the sea. Floods are failures: the water never makes it to the sea (the goal).

Unless you focus on a strong goal, and put into place finite boundaries to channel your efforts to attain that goal, your organization will lose momentum and become a weakened, uncontrolled mess – with you “in the weeds!”

Your first action should be sit down and envision an Ideal Scene that includes your organization’s structure and its function or purpose.

Stellar MLM leaders envision and write down their Ideal Scene right down to the nitty-gritty details. Begin your run as an MLM entrepreneur by imagining and noting down every detail and a plan for how you will get there. You’ll never get lost in the weeds that way.http://tonyflemingenterprises.com/mr-tony-fleming/

The difference between a losing confusion in the weeds and a shining success story humming along, expanding, being rewarded and recognized for its production, is the investment of putting into place imaginative planning, beginning with your Ideal Scene.

Figuring out your Ideal Scene not only helps you to decide what structure your organization needs, but also identifies the major purposes for its different activities. Written down, these can be communicated to everyone in your downline. Others can duplicate and replicate your successful thoughts and actions and stay out of the weeds.

“We believe the key ingredients in becoming successful in life and business is personal development, being consistent, sacrifice and remaining focused,” Mr. Tony Fleming, Double Diamond Executive Top Producer 

Getting started, focus on your Ideal Scene.

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