Hello there Network Marketers,
A few weeks ago a news story broke that everyone in our industry who sells nutritional supplements should be aware of. The story reported that several big-name retailers in the state of New York had dietary supplements on their store shelves that were “bogus” and failed the ingredient test.
This investigation alleges that these store-brand herbal supplements “could not be verified to contain the labeled substance, or…were found to contain ingredients not listed on the labels.” There’s a link at the end of this article where you can read the full story.
But here’s why this is significant to you and your customers…
One of the most common objections that you get from customers is that the product is too expensive, or that they can get the product cheaper at another location. What most consumers don’t realize is that most times, their supplements are cheaper because the quality is significantly less. So yeah, they might get a screaming deal on some healthy heart supplements at the local health store, but those supplements may not do them a bit of good in the long run.
That old but familiar statement still rings true: You Get What You Pay For!
Here’s what you need to be aware of so that you can help your customers make educated and informed purchasing decisions – which should increase your product sales in the long run:
If you sell supplements, you’ll want to make sure you and your customers know and recognize what this logo is. This is the logo for the National Sanitation Foundation, and the NSF runs an independent product certification program that evaluates over the counter supplements, so this would include supplements that are sold via network marketing channels and product sold through big-name retailers.
The heart of the program is that dietary and nutritional supplements are evaluated based on three main components:
- Label claim review to certify that what’s on the label is in the bottle
- Toxicology review to certify product formulation (we don’t test for efficacy)
- Contaminant review to ensure the product contains no undeclared ingredients or unacceptable levels of contaminants
A product with the “NSF” stamp of approval is the consumer’s assurance that the product has been tested by one of the most respected independent certification organizations in existence today. It is valued by consumers, manufacturers, retailers and regulatory agencies worldwide.
One of the reasons why products can move effectively through the network marketing channel is that you, an educated and caring person can explain the benefits of a product to a customer. Store displays and advertisements will never be as effective at selling something as you can be.
So help your customers and potential customers see the real value in what you offer. Hopefully the products you sell have been evaluated by the NSF. If you’re not sure, you can use the search tool on the NSF’s website to see if your company’s products have received this valuable certification.
If you’d like to read the news story that hit the media recently click here.
And, be sure to visit the NSF website where you search to see if your products are NSF certified. click here
And finally, use this information along with our two Nutritional Supplement Brochures (that are on sale this week) to completely educate your prospects and customers. These two brochures (Why do I age? get sick? get diseases? and What do Vitamins & Minerals Do For Me?) will educate your customers and prospects on why they need to take supplements in the first place, and why they need to keep taking them as prescribed. They are completely generic. It doesn’t matter what company you are with, you’ll be able to show your customer the real scoop on his health and your solution to improve it.
That keeps you in customers! Click here
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